NCFE · RQF Level 2
NCFE Level 2 Diploma in Skills for Business: Sales and Marketing
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits72
- Guided learning542 hours
- Units in this qualification8
Awarded by NCFE · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
These are the units NCFE registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Complying with legal, regulatory and ethical requirements in a marketing roleReal unit · NCFE
What you'll be able to do
- Understand the legal requirements in a sales or marketing role, including consumer protection laws and advertising standards
- Understand the regulatory requirements in a sales or marketing role, including industry-specific regulations and codes of conduct
- Understand the ethical requirements in a sales or marketing role, including honesty, transparency, and fairness
- Comply with organisational policies and procedures for legal requirements in a sales or marketing role
- Comply with organisational policies and procedures for regulatory requirements in a sales or marketing role
- Comply with organisational policies and procedures for ethical requirements in a sales or marketing role
Generating and qualifying sales leadsReal unit · NCFE
What you'll be able to do
- Understand the practices that relate to generating sales leads, including prospecting techniques and lead qualification criteria
- Understand the legislation that relates to generating sales leads, including data protection and privacy regulations
- Understand the regulation that relates to generating sales leads, including industry-specific rules and guidelines
- Understand the codes of practice that relate to generating sales leads, including ethical considerations and professional standards
- Understand the process of generating sales leads, including identifying potential customers and initiating contact
- Understand the process of qualifying sales leads, including assessing their suitability and prioritising them for follow-up
- Prospect for customers using a variety of methods, such as online research, networking, and cold calling
Marketing ResearchReal unit · NCFE
What you'll be able to do
- Understand the role of marketing research within organisations.
- Effectively utilise marketing research methodologies.
- Apply various methods of primary research.
- Utilise appropriate techniques for analysing marketing research information.
- Present marketing research information in a clear and concise manner.
Presentation softwareReal unit · NCFE
What you'll be able to do
- Input and combine text and other information within presentation slides
- Use presentation software tools to structure, edit and format slide sequences
- Prepare slideshow for presentation
Principles of digital marketingReal unit · NCFE
What you'll be able to do
- Understand the role of digital marketing in promoting products and services online
- Understand the use of search engine optimisation (SEO) to improve website visibility in search engine results pages
- Understand the requirements of marketing research using the internet, including data collection and analysis methods
- Understand the uses of digital marketing devices, such as computers, smartphones, and tablets, for reaching target audiences
- Understand the uses of digital marketing messages, such as email, social media posts, and online advertisements, for communicating with customers
- Understand how to use digital technology for marketing purposes, including website design, social media management, and email marketing
Support the co-ordination of an eventReal unit · NCFE
What you'll be able to do
- Understand the role and purpose of supporting the co-ordination of an event
- Support the co-ordination of an event
Support the organisation of an eventReal unit · NCFE
What you'll be able to do
- Understand the role and purpose of providing support with the organisation of an event
- Support the organisation of an event
Understanding marketingReal unit · NCFE
What you'll be able to do
- Understand how marketing is planned within an organisation, including the development of marketing strategies and plans
- Understand how customers can be segmented based on various factors, such as demographics, psychographics, and behaviour
- Understand the elements of the marketing mix (product, price, place, promotion) and how they are used to achieve marketing objectives
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Associate Marketing Compliance Coordinator
Your journey starts here, learning the foundations of compliant marketing. With dedication and a thirst for knowledge, you can build a truly impactful career, becoming a trusted advisor who helps our business grow responsibly and ethically. We're excited to see where you take it!
See the whole journey →Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will explore the legal, regulatory, and ethical requirements relevant to sales and marketing roles. The unit includes consumer protection laws, advertising standards, industry-specific regulations, and codes of conduct, alongside compliance with organisational policies and procedures.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for NCFE Level 2 Diploma in Skills for Business: Sales and Marketing
8 units in this credential, in the order it lists them, awarded by NCFE.
- Complying with legal, regulatory and ethical requirements in a marketing role
- Generating and qualifying sales leads
- Marketing Research
- Presentation software
- Principles of digital marketing
- Support the co-ordination of an event
and 2 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.