SFEDI Enterprises Ltd. T/A SFEDI Awards · RQF Level 6
SFEDI Awards Level 6 Diploma In Marketing Management (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 6
- Total credits125
- Units in this qualification7
Awarded by SFEDI Enterprises Ltd. T/A SFEDI Awards · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
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What you’ll learn
What each unit actually teaches you to do
These are the units SFEDI Enterprises Ltd. T/A SFEDI Awards registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Contemporary Issues in MarketingReal unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
What you'll be able to do
- Understand the developing role of marketing in a modern organisation.
- Understand the potential impact upon marketing practice of the Internet.
- Understand the potential impact upon marketing practice of related technological developments.
- Understand changes in consumerism.
- Understand changes in environmentalism.
- Understand changes in the “green” movement.
- Understand the nature of globalisation.
- Understand the importance of globalisation.
- Understand the process of global marketing.
- Understand developments in social marketing.
- Understand developments in service marketing.
- Understand developments in not-for-profit marketing.
- Understand the importance of the internal marketing concept.
- Understand relationship marketing policies.
- Understand the main criticisms of modern marketing practice.
- Understand the importance of marketing logistics (Physical Distribution Management).
Corporate Strategy and PlanningReal unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
What you'll be able to do
- Critically assess the nature scope and need for corporate strategic planning.
- Critically evaluate the tools and techniques of analysis for corporate strategic planning decisions.
- Identify and critically assess strategic options and decisions and decide between them.
- Critically assess the issues in and approaches to implementing strategies and measuring and controlling corporate strategic performance.
- Critically evaluate key contemporary issues and future challenges affecting corporate strategic planning.
Entrepreneurship and Business DevelopmentReal unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
What you'll be able to do
- Understand the concept of Entrepreneurship and its close relationship with enterprise and owner-management.
- Understand the nature of business development in the context of existing organisations and of new business start-ups.
- Understand the concepts of innovation and creativity and the roles that both play in Entrepreneurship and Business Development.
- Understand the importance of research and information in a successful business.
- Understand regulatory frameworks affecting the entrepreneur and small business owner.
- Understand issues and decisions involved in financing and resourcing a busi
Integrated Marketing CommunicationsReal unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
What you'll be able to do
- Understand the nature of the communications process.
- Understand the concept of integrated marketing communications.
- Manage efficient procurement of marketing services.
- Know how external suppliers can achieve successful relationships with clients.
- Plan an advertising campaign.
- Implement an advertising campaign.
- Evaluate an advertising campaign.
- Understand how to manage effective sales promotions services.
- Provide effective sales promotions services.
- Target individual customers by direct marketing.
- Target individual customers by digital marketing.
- Understand the role of public relations.
- Manage a successful public relations campaign.
- Promote effective integration of marketing and sales activity.
- Understand the role of field marketing.
- Manage effective field marketing programmes.
- Provide effective field marketing programmes.
International MarketingReal unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
What you'll be able to do
- Understand the complexities in international and global marketing.
- Understand the challenges in international and global marketing.
- Evaluate the potential of international and global marketing.
- Evaluate the risks of international and global marketing.
- Prepare international marketing strategies and plans.
- Implement international marketing strategies and plans.
- Understand the organisation of international marketing operations.
- Understand the management of international marketing operations.
- Understand the marketing opportunities presented by emerging markets.
- Understand the potential problems of cultural and related factors in emerging markets.
- Understand the requirements for international physical distribution management.
- Understand international channel strategy.
- Understand the financial aspects of international marketing.
- Understand how to develop international sales strategies.
- Understand how to develop international marketing communications strategies.
Project ManagementReal unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
What you'll be able to do
- Initiate the preliminary stages of a project, including defining scope and objectives
- Analyse the project work content and associated risks to obtain accurate estimates and tenders
- Create a detailed project plan, outlining tasks, timelines, and resources
- Understand how to effectively monitor and control the progress of a project against the plan
- Organise a suitable team structure for the project personnel and devise strategies for leading them effectively
- Understand the management of quality and change within a project to ensure successful delivery
- Know about the recommended activities and required reports in the closure and review of a project to capture lessons learned
Strategic Marketing ManagementReal unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
What you'll be able to do
- Understand the broad concepts and processes of strategic development and marketing planning, including the associated theoretical models and frameworks.
- Understand the importance of strategic marketing analysis and research and how today’s global, dynamic and highly competitive business environment influences the process of strategic development and marketing planning.
- Understand how organisations determine their strategic direction and know how to identify and evaluate the various ways in which this can be achieved.
- Understand how to implement strategic marketing plans, including the methods used to measure and control their effectiveness.
- Understand how strategic marketing can be applied to a range of business contexts, including the small to medium-sized sector.
- Understand the impact that technological advances have on strategic marketing and be able to incorporate such advances into strategic marketing plans.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 6 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Marketing Project Manager
Your career path here is what you make of it. We'll give you the tools and opportunities, but it's up to you to grab them. Show us what you're capable of, and we'll help you get there.
See the whole journey →Showing 6 roles, drawn from 461 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit explores contemporary issues in marketing, including the evolving role of marketing within organisations and the impact of technological developments such as the Internet. Learners will examine changes in consumerism, environmentalism, and global marketing trends affecting marketing practice.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for SFEDI Awards Level 6 Diploma In Marketing Management (QCF)
7 units in this credential, in the order it lists them, awarded by SFEDI Enterprises Ltd. T/A SFEDI Awards.
- Contemporary Issues in Marketing
- Corporate Strategy and Planning
- Entrepreneurship and Business Development
- Integrated Marketing Communications
- International Marketing
- Project Management
and 1 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.