UK

SFEDI Enterprises Ltd. T/A SFEDI Awards · RQF Level 6

SFEDI Awards Level 6 Certificate In Marketing Management (QCF)

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 6
  • Total credits25
  • Guided learning840 hours
  • Units in this qualification4

Awarded by SFEDI Enterprises Ltd. T/A SFEDI Awards · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

This Level 6 certificate focuses on marketing management at a strategic level. It is designed for those seeking to develop their knowledge of international marketing and integrated marketing communications. Candidates will understand the developing role of marketing in organisations.

These are the units SFEDI Enterprises Ltd. T/A SFEDI Awards registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Contemporary Issues in MarketingReal unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
This unit explores contemporary marketing issues, including the evolving strategic role of marketing, the impact of the Internet and technology, and changes in consumerism and environmentalism. You'll analyse how these factors influence marketing practice.

What you'll be able to do

  • Understand the developing role of marketing in a modern organisation.
  • Understand the potential impact upon marketing practice of the Internet.
  • Understand the potential impact upon marketing practice of related technological developments.
  • Understand changes in consumerism.
  • Understand changes in environmentalism.
  • Understand changes in the “green” movement.
  • Understand the nature of globalisation.
  • Understand the importance of globalisation.
  • Understand the process of global marketing.
  • Understand developments in social marketing.
  • Understand developments in service marketing.
  • Understand developments in not-for-profit marketing.
  • Understand the importance of the internal marketing concept.
  • Understand relationship marketing policies.
  • Understand the main criticisms of modern marketing practice.
  • Understand the importance of marketing logistics (Physical Distribution Management).
Integrated Marketing CommunicationsReal unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll study the communications process and integrated marketing communications (IMC). The unit covers managing marketing services procurement and planning, implementing, and evaluating advertising campaigns and promotional activities.

What you'll be able to do

  • Understand the nature of the communications process.
  • Understand the concept of integrated marketing communications.
  • Manage efficient procurement of marketing services.
  • Know how external suppliers can achieve successful relationships with clients.
  • Plan an advertising campaign.
  • Implement an advertising campaign.
  • Evaluate an advertising campaign.
  • Understand how to manage effective sales promotions services.
  • Provide effective sales promotions services.
  • Target individual customers by direct marketing.
  • Target individual customers by digital marketing.
  • Understand the role of public relations.
  • Manage a successful public relations campaign.
  • Promote effective integration of marketing and sales activity.
  • Understand the role of field marketing.
  • Manage effective field marketing programmes.
  • Provide effective field marketing programmes.
International MarketingReal unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
This unit provides an understanding of the complexities and challenges in international marketing, including cultural, legal, economic, and political factors. You'll learn to prepare and implement international marketing strategies and manage operations.

What you'll be able to do

  • Understand the complexities in international and global marketing.
  • Understand the challenges in international and global marketing.
  • Evaluate the potential of international and global marketing.
  • Evaluate the risks of international and global marketing.
  • Prepare international marketing strategies and plans.
  • Implement international marketing strategies and plans.
  • Understand the organisation of international marketing operations.
  • Understand the management of international marketing operations.
  • Understand the marketing opportunities presented by emerging markets.
  • Understand the potential problems of cultural and related factors in emerging markets.
  • Understand the requirements for international physical distribution management.
  • Understand international channel strategy.
  • Understand the financial aspects of international marketing.
  • Understand how to develop international sales strategies.
  • Understand how to develop international marketing communications strategies.
Strategic Marketing ManagementReal unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll gain knowledge of strategic marketing management concepts, processes, and theoretical frameworks. The unit emphasises strategic marketing analysis, research, and the influence of the global business environment on marketing strategy.

What you'll be able to do

  • Understand the broad concepts and processes of strategic development and marketing planning, including the associated theoretical models and frameworks.
  • Understand the importance of strategic marketing analysis and research and how today’s global, dynamic and highly competitive business environment influences the process of strategic development and marketing planning.
  • Understand how organisations determine their strategic direction and know how to identify and evaluate the various ways in which this can be achieved.
  • Understand how to implement strategic marketing plans, including the methods used to measure and control their effectiveness.
  • Understand how strategic marketing can be applied to a range of business contexts, including the small to medium-sized sector.
  • Understand the impact that technological advances have on strategic marketing and be able to incorporate such advances into strategic marketing plans.

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 6 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Contemporary Issues in MarketingIntegrated Marketing CommunicationsInternational MarketingStrategic Marketing Management

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

International Marketing Specialist

Your journey here isn't just a job; it's a chance to grow into a leader in a dynamic, exciting field. We're committed to helping you build a career that truly excites you, whether that's climbing the management ladder or becoming an unparalleled individual contributor.

See the whole journey →
Opens the roleInternational Marketing SpecialistOne of the jobs this qualification is a route intoSee the role →Opens the roleMarketing Coordinator, InternationalOne of the jobs this qualification is a route into · 1 near-identical record folded inSee the role →Opens the roleHead of International Marketing StrategyOne of the jobs this qualification is a route intoSee the role →Opens the roleInternational Marketing CoordinatorOne of the jobs this qualification is a route intoSee the role →Opens the roleInternational Marketing ManagerOne of the jobs this qualification is a route intoSee the role →Opens the roleInternational Strategic Marketing Specialist ManagerOne of the jobs this qualification is a route intoSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →

Showing 6 roles, drawn from 121 job records mapped to this qualification.

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Contemporary Issues in MarketingLevel 6

Applied to your work in any of these jobs

Which job do you mean?
International Marketing SpecialistMarketing Coordinator, InternationalHead of International Marketing StrategyInternational Marketing CoordinatorInternational Marketing ManagerInternational Strategic Marketing Specialist Manager

This unit explores contemporary marketing issues, including the evolving strategic role of marketing, the impact of the Internet and technology, and changes in consumerism and environmentalism. Learners will analyse how these factors influence marketing practice.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for SFEDI Awards Level 6 Certificate In Marketing Management (QCF)

4 units in this credential, in the order it lists them, awarded by SFEDI Enterprises Ltd. T/A SFEDI Awards.

  1. Contemporary Issues in Marketing
  2. Integrated Marketing Communications
  3. International Marketing
  4. Strategic Marketing Management
These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.