OTHM Qualifications · RQF Level 6

OTHM Level 6 Extended Diploma in Tourism and Hospitality Management (QCF)

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 6
  • Total credits113
  • Units in this qualification12

Awarded by OTHM Qualifications · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

These are the units OTHM Qualifications registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Analysing Tourism and Hospitality BusinessesReal unit · OTHM Qualifications

What you'll be able to do

  • Critically analyse the fundamental structure and goals of an organisation, and develop strategic objectives.
  • Understand the operational context of an organisation and critically analyse the way that it is affected by its external environment.
  • Critically assess the performance of an organisation in relation to its external environment and internal structures.
  • Evaluate the financial strategies and operational strategies of a set of given examples from the tourism & hospitality sector,
Managing Customer Relations in Tourism and HospitalityReal unit · OTHM Qualifications

What you'll be able to do

  • Identify what makes excellent customer care for a range of customer types, including effective communication, dealing with unexpected situations and constructively resolving customer problems.
  • Discuss the importance of teamwork in the context of managing customer relations.
  • Discuess the marketing process in the tourism and hospitality industry.
  • Understand the nature of purchasing decisions, and be able to discuss the principles of effective customer relationship management in this context.
  • Discuess legislation governing the customer interface.
Managing Financial Accounts in Tourism and HospitalityReal unit · OTHM Qualifications

What you'll be able to do

  • Formulate financial accounts and apply financial accounting principals.
  • Formulate management accounts.
  • Describe and assess the effectiveness of systems and technology deployed to gather and manage financial information.
Managing Human Resources in a Tourism and Hospitality OrganisationReal unit · OTHM Qualifications
This unit covers the management of human resources within tourism and hospitality organisations, focusing on recruitment, selection, and interview competencies. You'll also explore dispute resolution, grievance, redundancy, and dismissal procedures, alongside evaluating training and career development opportunities.

What you'll be able to do

  • Handle competently the recruitment and selection process.
  • Operate effectively in a number of organisational situations, and demonstrate a knowledge of dispute resolution, grievance, redundancy and dismissal.
  • Evaluate appropriate training and career development opportunities for individuals, in order to enhance both individual and organisational performance.
  • Analyse the relationship between pay and motivation, and its significance in developing a reward strategy.
  • Analyse practices of ethical behaviour, and demonstrate best practice in the work environment.
Managing Marketing Objectives in Tourism and HospitalityReal unit · OTHM Qualifications
You'll analyse the structure of the tourism and hospitality industry and the roles of stakeholders across public, private, and voluntary sectors. The unit also examines tourism management strategies in relation to sustainability and Corporate Social Responsibility.

What you'll be able to do

  • Analyse the structure of the tourism and hospitality industry and the roles played by a wide range of stakeholders in the public, private and voluntary sectors.
  • Analyse tourism management strategies in the context of changing attitudes towards sustainability and Corporate Social Responsibility.
  • Identify the main macro and micro environmental trends in the global tourism industry, and apply these to tourism management and marketing.
  • Explain the importance of market research, identify appropriate research methodologies and analyse market research data.
  • Apply and analyse the elements of the marketing mix and how marketing is used within the tourism industry.
Managing Marketing Planning in Tourism and HospitalityReal unit · OTHM Qualifications
You'll develop a critical understanding of marketing planning in tourism and hospitality, evaluating different marketing approaches and planning processes. The unit also covers the use and evaluation of promotional techniques within these sectors.

What you'll be able to do

  • Understand different approaches to marketing in relation to tourism and hospitality management.
  • Critically evaluate how marketing planning processes and concepts work in tourism and hospitality businesses.
  • Understand and evaluate how promotional techniques are used by tourism and hospitality organisations.
  • Critically apply the extended marketing mix, and the communications mix to tourism and hospitality organisations.
Managing Operations in Tourism and HospitalityReal unit · OTHM Qualifications

What you'll be able to do

  • Explain the development of operations and the ways in which effective operations management can benefit tourism and hospitality businesses.
  • Explain the processes, systems and planning methods used in operations management, giving consideration to the influences of the external operating environment.
  • Apply the concept of systems management to the monitoring and evaluation of operations management in the context of tourism and hospitality.
  • Demonstrate a knowledge of the concepts of quality, quality improvement and quality systems, and to apply these to industr
Marketing Communications for Tourism and HospitalityReal unit · OTHM Qualifications
It teaches you to understand and apply the marketing communications mix within tourism and hospitality. You'll prepare marketing communications plans and use relevant models to evaluate their effectiveness.

What you'll be able to do

  • Describe the different elements of the marketing communications mix and explain when each would be appropriate for use
  • Prepare a marketing communications plan for a given organisation in the tourism and hospitality industry
  • Use relevant models to explain the overall effectiveness of existing campaigns that are relevant to the tourism and hospitality industry
  • Explain the concept of an integrated campaign, and demonstrate an awareness of the need to integrate marketing communications with wider marketing strategy and business goals
Researching Tourism and Hospitality OperationsReal unit · OTHM Qualifications

What you'll be able to do

  • Understand the process and strategies adopted when undertaking research on the tourism and hospitality industry.
  • Consider the history and background of the industry, locally, nationally and globally, and make informed predictions about future influences on the industry.
  • Understand the application of operations management across the tourism and hospitality industry.
  • Evaluate the marketing and planning process, the marketing mix and macro factors affecting demand.
  • Understand the mechanics of income generation and strategies to improve customer service.
Strategic Human Resources Management in Tourism and HospitalityReal unit · OTHM Qualifications
This unit provides an understanding of strategic human resources management (SHRM) in tourism and hospitality. You'll analyse industry trends affecting SHRM and identify the qualities required for effective strategic human resource management.

What you'll be able to do

  • Understand the need for strategic human resources management in the tourism and hospitality industry
  • Analyse the changing nature of the tourism and hospitality industry and the impact on strategic human resources management
  • Outline what makes a good strategic human resource manager
  • Consider each of the key areas of human resources and discuss how strategic management can be implemented
Using Management Information Systems for Tourism and HospitalityReal unit · OTHM Qualifications

What you'll be able to do

  • Understand the uses of management information systems across a range of tourism & hospitality organisations.
  • Understand the deployment of data management techniques and telecomm systems in a tourism & hospitality context.
  • Explain the use of cross-functional enterprise systems across tourism & hospitality organisations.
  • Describe the functions of security, privacy, ethics and global information sharing, in the context of international tourism & hospitality management.
Working in the International Tourism and Hospitality Business EnvironmentReal unit · OTHM Qualifications

What you'll be able to do

  • Evaluate the global macro factors that influence the tourism and hospitality industry.
  • Critique the economic influences that impact on the tourism and hospitality industry.
  • Appraise the impact and growth of the social factors on the global tourism and hospitality industry.
  • Critically appraise the impacts of tourism and hospitality on the infrastructure of countries.
  • Evaluate the impacts of tourism and hospitality on the environment.

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 6 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Analysing Tourism and Hospitality BusinessesManaging Customer Relations in Tourism and HospitalityManaging Financial Accounts in Tourism and HospitalityManaging Human Resources in a Tourism and Hospitality OrganisationManaging Marketing Objectives in Tourism and HospitalityManaging Marketing Planning in Tourism and HospitalityManaging Operations in Tourism and HospitalityMarketing Communications for Tourism and Hospitality

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

Marketing Coordinator

This role is a fantastic launchpad for a long and impactful career in B2B marketing. We're looking for someone who's ready to roll up their sleeves, learn a lot, and make a real difference to our business. If that sounds like you, we'd love to chat.

See the whole journey →

Showing 6 roles, drawn from 10 job records mapped to this qualification.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Manage the use of the organisation’s systems to meet operational needs

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Analysing Tourism and Hospitality BusinessesLevel 6
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for OTHM Level 6 Extended Diploma in Tourism and Hospitality Management (QCF)

12 units in this credential, in the order it lists them, awarded by OTHM Qualifications.

  1. Analysing Tourism and Hospitality Businesses
  2. Managing Customer Relations in Tourism and Hospitality
  3. Managing Financial Accounts in Tourism and Hospitality
  4. Managing Human Resources in a Tourism and Hospitality Organisation
  5. Managing Marketing Objectives in Tourism and Hospitality
  6. Managing Marketing Planning in Tourism and Hospitality

and 6 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.