Pearson Education Ltd · RQF Level 2

Pearson Edexcel Level 2 NVQ Certificate in Marketing

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

LevelRQF Level 2
Total credits21
Guided learning129 hours
Units in this qualification23

Awarded by Pearson Education Ltd · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

This Level 2 NVQ Certificate is for individuals working in marketing roles. It allows learners to develop and demonstrate competence in areas such as event coordination, market research, and document design. Successful candidates will gain a recognised qualification in the marketing and sales sector.

These are the units Pearson Education Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Analyse competitor activityReal unit · Pearson Education Ltd

You'll develop the ability to monitor and analyse competitor activity within a market. They will identify competitor actions, assess strengths, weaknesses, opportunities, and threats, and evaluate the potential impact on their organisation.

What you'll be able to do

Identify competitor activity through monitoring of their marketing activities, sales performance, and market share.
Determine the nature of the threat posed by competitor activity by analysing their strengths, weaknesses, opportunities, and threats (SWOT).

Bespoke SoftwareReal unit · Pearson Education Ltd

This unit equips learners to input, organise, combine, edit, process, and format information using bespoke software. You'll use software tools to present information clearly and accurately according to organisational requirements.

What you'll be able to do

Input information using bespoke software applications
Organise information using bespoke software applications
Combine information using bespoke software applications
Use appropriate tools to edit information within bespoke software
Use appropriate techniques to process information within bespoke software
Use appropriate techniques to format information within bespoke software
Present information effectively using bespoke software

Bespoke SoftwareReal unit · Pearson Education Ltd

It teaches you to use bespoke software to input, combine, organise, and retrieve information efficiently. You'll apply software functions to process and present information accurately and effectively.

What you'll be able to do

Input and combine information using bespoke applications, adhering to data entry protocols
Use appropriate structures to organise and retrieve information efficiently within the bespoke software
Use the functions of the software effectively to process and present information in a clear and understandable format

Co-ordinate an eventReal unit · Pearson Education Ltd

This unit provides learners with knowledge of the event co-ordinator's role, including planning, budgeting, risk management, and stakeholder engagement. You'll develop the skills to co-ordinate event activities and manage logistics to meet the objectives of an event brief.

What you'll be able to do

Understand the role of an event co-ordinator in managing an event to meet the objectives of the brief, including planning, budgeting, and risk management
Understand the activities required when co-ordinating an event, such as venue selection, supplier management, and marketing
Co-ordinate an event, ensuring it is delivered effectively and meets the objectives of the brief

Collect and organise market research dataReal unit · Pearson Education Ltd

You'll learn to collect market research data using appropriate methods, organise the data systematically, and manage it using IT tools. They will address challenges in data collection and ensure effective data handling.

What you'll be able to do

Collect market research data effectively
Organise market research data in a structured manner
Use IT tools and software to manage market research data

Contribute to conducting direct marketing campaignsReal unit · Pearson Education Ltd

This unit equips learners to contribute to the planning and execution of direct marketing campaigns. You'll identify target audiences, contribute to campaign content, adhere to data protection regulations, and conduct marketing activities as planned.

What you'll be able to do

Contribute to the planning of direct marketing campaigns, providing relevant input
Conduct direct marketing campaigns, following the agreed plan and procedures

Contribute to measuring the marketing responseReal unit · Pearson Education Ltd

You'll learn to present information on marketing campaign effectiveness clearly and accurately. They will understand principles of measuring marketing responses, use appropriate methods to present data, and define key marketing metrics.

What you'll be able to do

Present information clearly and accurately on the effectiveness of marketing campaigns, using appropriate methods and formats
Understand the fundamental principles of measuring marketing responses, including key metrics and data sources
Understand the importance of measuring marketing responses to inform future strategies and optimise campaign performance

Database SoftwareReal unit · Pearson Education Ltd

You'll learn to enter, edit, and organise structured information within a database. They will use database tools to extract specific data and produce reports, ensuring accuracy and effective data management.

What you'll be able to do

Enter structured information into a database accurately
Edit structured information within a database effectively
Organise structured information within a database logically
Use database software tools to extract specific information
Use database software tools to produce clear and concise reports

Database SoftwareReal unit · Pearson Education Ltd

You'll understand the purpose and features of database software and learn to input, retrieve, and manipulate data. They will develop skills to manage databases, including backing up and restoring data securely.

What you'll be able to do

Use a database to store and retrieve information.
Use a database to manage and manipulate data effectively.

Design and produce documents in a business environmentReal unit · Pearson Education Ltd

This unit covers the design and production of professional documents in a business environment. You'll understand the importance of document design, use available resources, and follow procedures to produce high-quality documents.

What you'll be able to do

Explain the purpose and value of designing and producing high quality and attractive documents in a business environment
Identify the resources available to design and produce documents and explain how to use them effectively
Explain the purpose and value of following procedures when designing and producing documents
Design and produce documents to agreed specifications, meeting the required standards

Develop customer relationshipsReal unit · Pearson Education Ltd

You'll learn to build customer confidence through excellent service and expertise, identify and meet customer needs, and evaluate how solutions fulfil customer expectations. The unit focuses on fostering long-term customer relationships to benefit both the customer and the organisation.

What you'll be able to do

Build customer confidence by consistently providing excellent service and demonstrating expertise
Meet the expectations of customers by understanding their needs and delivering solutions that fulfil those needs effectively
Develop long-term relationships between customers and the organisation through proactive communication, personalised service, and building trust
Develop customer relationships through effective communication, problem-solving, and relationship-building techniques

Improve own performance in a business environmentReal unit · Pearson Education Ltd

It teaches you to improve their performance in a business environment through self-assessment, feedback, and development planning. You'll identify development needs, act on feedback, and create learning plans to enhance their skills.

What you'll be able to do

Explain methods to improve own performance in a business environment
Improve own performance using feedback from appropriate sources
Agree own development needs using a learning plan, identifying areas for improvement

Plan and organise an eventReal unit · Pearson Education Ltd

This unit provides learners with knowledge and skills to plan and organise events effectively. They will understand the event organiser's role, necessary arrangements, and resource requirements to manage events successfully.

What you'll be able to do

Understand the role of an event organiser in planning an event
Understand the arrangements that need to be made when planning and organising an event
Understand the different types of venues and resources needed for different types of events
Plan and organise an event

Presentation SoftwareReal unit · Pearson Education Ltd

This unit develops learners' skills in using presentation software to input and combine text and other information within slides. You'll structure, edit, format, and prepare presentations to meet specific audience and purpose requirements.

What you'll be able to do

Input text and other information accurately into presentation slides
Combine text and other information effectively within presentation slides to create engaging content
Use presentation software tools to structure slides logically and coherently
Use presentation software tools to edit slides to ensure accuracy and clarity
Use presentation software tools to format slides to enhance visual appeal and readability
Prepare slides for presentation to meet specific needs, such as conveying key messages and engaging the audience

Presentation SoftwareReal unit · Pearson Education Ltd

You'll learn to input and combine text and other information within presentation slides using presentation software. The unit covers structuring, editing, and formatting slide sequences, as well as preparing slideshows for effective presentations.

What you'll be able to do

Input text and other information into presentation slides accurately
Combine text and other information effectively within presentation slides
Use presentation software tools to structure slide sequences logically
Use presentation software tools to edit slide sequences for clarity and impact
Use presentation software tools to format slide sequences consistently
Prepare slideshow for presentation, ensuring it is ready for the intended audience and purpose

Support the co-ordination of an eventReal unit · Pearson Education Ltd

You'll understand the role and purpose of supporting event co-ordination. They will assist with planning, logistics, and communication tasks to contribute to the successful organisation and delivery of events.

What you'll be able to do

Understand the role and purpose of supporting the co-ordination of an event, including assisting with planning, logistics, and communication
Support the co-ordination of an event, contributing to its successful delivery

Use digital and social media in marketing campaignsReal unit · Pearson Education Ltd

You'll understand the planning requirements for digital and social media marketing campaigns, including defining target audiences and selecting appropriate channels. They will develop skills to market products or services effectively to target customers using digital and social media platforms.

What you'll be able to do

Understand the planning requirements for the effective use of digital and social media in marketing campaigns.
Market products or services to target customers using appropriate digital and social media channels.

Using Collaborative TechnologiesReal unit · Pearson Education Ltd

You'll gain knowledge and skills to use collabourative technologies safely and securely. They will set up and access IT tools and devices, prepare collabourative technologies for use, and contribute effectively to collabourative tasks.

What you'll be able to do

Stay safe when using collaborative technology
Stay secure when using collaborative technology
Set up IT tools for collaborative working
Access IT tools for collaborative working
Set up devices for collaborative working
Access devices for collaborative working
Prepare collaborative technologies for use
Contribute to tasks using collaborative technologies

Using Collaborative TechnologiesReal unit · Pearson Education Ltd

This unit covers the safe and secure use of collabourative technologies, including planning, setting up, and preparing IT tools and devices for effective teamwork. You'll learn to contribute to collabourative tasks while adhering to organisational guidelines and data protection regulations.

What you'll be able to do

Stay safe and secure when working with collaborative technology, following organisational guidelines and data protection regulations
Plan and set up IT tools and devices for collaborative working, taking into account the specific requirements of the task
Prepare collaborative technologies for use, ensuring all participants have the necessary access and training
Contribute effectively to tasks using collaborative technologies, sharing information and collaborating with others

Website SoftwareReal unit · Pearson Education Ltd

It teaches you to plan and create web pages using website software tools, applying design principles to structure and format content effectively. You'll gain skills to publish web pages to the Internet or an intranet, ensuring accessibility and usability.

What you'll be able to do

Plan web pages, considering their purpose and target audience
Create web pages using appropriate design principles
Use website software tools to structure web pages effectively
Use website software tools to format web pages consistently and attractively
Publish web pages to the Internet or an intranet, ensuring they are accessible and functional

Website SoftwareReal unit · Pearson Education Ltd

You'll learn to create and style website structures using coding languages and website software tools. They will prepare content, apply visual styles, and publish websites ensuring functionality and user accessibility.

What you'll be able to do

Create structures for websites using appropriate coding languages and techniques
Create styles for websites to ensure visual appeal and user experience
Use website software tools to prepare text content for websites
Use website software tools to prepare image content for websites
Publish websites to a specified server or hosting platform

Word Processing SoftwareReal unit · Pearson Education Ltd

You'll develop the ability to enter and combine text and other information accurately within word processing documents. They will create and modify layouts and structures, using software tools to format and present documents effectively.

What you'll be able to do

Enter and combine text and other information accurately within word processing documents
Create and modify layout and structures for word processing documents
Use word processing software tools to format and present documents effectively to meet requirements

Work with other people in a business environmentReal unit · Pearson Education Ltd

It teaches you to work effectively with others in a business environment, understanding their role within organisational values and practices. You'll develop teamwork, communication, problem-solving, and feedback utilisation skills.

What you'll be able to do

Explain how your role fits with organisational values and practices
Explain how to work as part of a team to achieve goals and objectives
Explain how to communicate effectively as part of a team
Recognise the contribution of individuals within a team
Explain how to deal with problems and disagreements within a team
Explain the purpose of feedback when working as a team
Work in a way that aligns with organisational values and practices
Collaborate within a team to achieve goals and objectives effectively
Deal with or refer problems encountered within a team to the appropriate person
Use feedback on objectives to improve performance within a team

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Analyse competitor activityBespoke SoftwareBespoke SoftwareCo-ordinate an eventCollect and organise market research dataContribute to conducting direct marketing campaignsContribute to measuring the marketing responseDatabase Software

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

Event Marketing Coordinator

Your career path here is really what you make it. We'll give you the tools, the support, and the opportunities to learn and grow. It's up to you to grab them and show us what you can do. The events world is exciting, challenging, and incredibly rewarding for those who are willing to put in the effort.

See the whole journey →

Opens the roleEvent Marketing CoordinatorOne of the jobs this qualification is a route into · 5 near-identical records folded inSee the role →Opens the roleEvents CoordinatorOne of the jobs this qualification is a route into · 4 near-identical records folded inSee the role →Opens the roleExperiential Marketing CoordinatorOne of the jobs this qualification is a route into · 8 near-identical records folded inSee the role →Opens the roleEvent CoordinatorOne of the jobs this qualification is a route into · 1 near-identical record folded inSee the role →Opens the roleEvents Marketing CoordinatorOne of the jobs this qualification is a route into · 1 near-identical record folded inSee the role →Opens the roleBrand Activation CoordinatorOne of the jobs this qualification is a route into · 4 near-identical records folded inSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →

Showing 6 roles, drawn from 82 job records mapped to this qualification.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Collect data on the knowledge, attitudes and behaviours of target groupsCollect marketing research data

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.

Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.

Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.

Analyse competitor activityLevel 2

Applied to your work in any of these jobs

Which job do you mean?

Event Marketing Coordinator Events Coordinator Experiential Marketing Coordinator Event Coordinator Events Marketing Coordinator Brand Activation Coordinator

Learners will develop the ability to monitor and analyse competitor activity within a market. They will identify competitor actions, assess strengths, weaknesses, opportunities, and threats, and evaluate the potential impact on their organisation.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

Your PlanIllustration

Built for Pearson Edexcel Level 2 NVQ Certificate in Marketing

18 units in this credential, in the order it lists them, awarded by Pearson Education Ltd.

Analyse competitor activity
Bespoke Software
Co-ordinate an event
Collect and organise market research data
Contribute to conducting direct marketing campaigns
Contribute to measuring the marketing response

and 12 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

6CreateThe Creative Catalyst
5EvaluateThe Evidence Evaluator
4AnalyseThe Analyst
3ApplyThe Coach
2UnderstandThe Connector
1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.