Pearson Education Ltd · RQF Level 3

Pearson Edexcel Level 3 NVQ Diploma in Marketing

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 3
  • Total credits37
  • Guided learning115 hours
  • Units in this qualification42

Awarded by Pearson Education Ltd · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

This Pearson Edexcel NVQ Diploma at Level 3 is for individuals working in a marketing role. It covers areas such as contributing to new product development and managing outsourced marketing supplier relationships. Successful candidates will demonstrate competence in using digital technology for marketing purposes within the marketing and sales sector.

These are the units Pearson Education Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Agree a budgetReal unit · Pearson Education Ltd
It teaches you to understand budget development and agreement processes. You'll explore how budgets support organisational objectives, types of budgets, and factors to consider, and will develop skills to communicate and negotiate budget proposals.

What you'll be able to do

  • Understand how to develop budgets that align with organisational objectives
  • Agree a budget with relevant stakeholders
Analyse competitor activityReal unit · Pearson Education Ltd
It teaches you to monitor competitor activities through various channels and analyse their strengths, weaknesses, opportunities, and threats. You'll learn to identify key competitors and assess the potential impact of competitor activity on their organisation.

What you'll be able to do

  • Identify competitor activity through monitoring of their marketing activities, sales performance, and market share.
  • Determine the nature of the threat posed by competitor activity by analysing their strengths, weaknesses, opportunities, and threats (SWOT).
Bespoke SoftwareReal unit · Pearson Education Ltd
You'll learn to use bespoke software to manage information effectively. The unit covers accurate data input and combination, organising and retrieving information using appropriate structures, and processing and presenting information using software functions.

What you'll be able to do

  • Input and combine information using bespoke applications, adhering to data entry protocols
  • Use appropriate structures to organise and retrieve information efficiently within the bespoke software
  • Use the functions of the software effectively to process and present information in a clear and understandable format
Bespoke SoftwareReal unit · Pearson Education Ltd
You'll learn to use bespoke software effectively by inputting and combining information accurately, creating and modifying data structures, and exploiting software functions to process and present information efficiently.

What you'll be able to do

  • Input and combine information accurately and efficiently using bespoke software
  • Create and modify appropriate structures within the bespoke software to organise and retrieve information efficiently
  • Exploit the functions of the software effectively to process and present information in a clear and understandable manner
Chair meetingsReal unit · Pearson Education Ltd
You'll develop the ability to chair meetings by preparing agendas, facilitating discussions, and ensuring decisions are made and documented. The unit covers the chair's role, interpersonal and organisational skills, and following up and evaluating meetings.

What you'll be able to do

  • Understand the role of the chair in meetings, including setting agendas, facilitating discussions, and ensuring decisions are made
  • Prepare for chairing a meeting, including reviewing relevant documents and planning the agenda
  • Chair a meeting using interpersonal and organisational skills, ensuring all participants have the opportunity to contribute
  • Follow up and evaluate a meeting that has been chaired, including documenting decisions and identifying areas for improvement
Co-ordinate an eventReal unit · Pearson Education Ltd
This unit provides learners with knowledge and skills to co-ordinate events effectively. You'll understand the role of an event co-ordinator, plan and manage event logistics including budgeting and risk management, and engage with stakeholders to meet event objectives.

What you'll be able to do

  • Understand the role of an event co-ordinator in managing an event to meet the objectives of the brief, including planning, budgeting, and risk management
  • Understand the activities required when co-ordinating an event, such as venue selection, supplier management, and marketing
  • Co-ordinate an event, ensuring it is delivered effectively and meets the objectives of the brief
Conduct market researchReal unit · Pearson Education Ltd
You'll gain the skills to identify the need for market research, design research projects with clear objectives, and manage data collection effectively. This unit covers the importance of market research in supporting business decision-making and ethical data management.

What you'll be able to do

  • Identify the need for market research to address specific business objectives or to gain a better understanding of the market.
  • Design market research projects, including defining the research objectives, selecting appropriate research methods, and developing data collection instruments.
  • Manage market research data collection, ensuring that data is collected accurately and efficiently, and that ethical considerations are taken into account.
Contribute to decision-making in a business environmentReal unit · Pearson Education Ltd
This unit provides learners with an understanding of decision-making processes in business, including the roles of stakeholders and potential impacts. You'll learn to prepare and contribute constructively to decision-making activities within an organisation.

What you'll be able to do

  • Understand the purpose of decision-making within a business environment.
  • Understand the processes involved in effective decision-making.
  • Understand how to prepare effectively to contribute to decision-making processes.
  • Understand how to contribute constructively to decision-making discussions.
  • Prepare well-reasoned and relevant contributions to decision-making activities.
  • Make valuable contributions to decision-making processes within a business environment.
Contribute to innovation in a business environmentReal unit · Pearson Education Ltd
It teaches you to contribute to innovation within a business environment by understanding its purpose and benefits. You'll research, develop, review ideas, and present suggestions for new approaches and solutions.

What you'll be able to do

  • Understand the purpose and benefits of innovation in a business environment
  • Understand how to contribute to research, develop and review ideas for new approaches and solutions
  • Understand how to present suggestions for new approaches and solutions
  • Contribute to research and develop ideas
  • Present suggestions for new approaches and solutions
  • Evaluate, review and make suggestions for new approaches and solutions
Contribute to running a projectReal unit · Pearson Education Ltd
It teaches you to contribute effectively to project work by participating in planning, preparation, execution, and evaluation. You'll provide input on project briefs, fulfil assigned tasks, meet deadlines, and collabourate with team members to support project objectives.

What you'll be able to do

  • Understand how to contribute to agreeing a project brief, ensuring clarity and feasibility.
  • Understand how to contribute to a project, fulfiling assigned tasks and meeting deadlines.
  • Understand the purpose of contributing to the evaluation of a project, identifying lessons learned and areas for improvement.
  • Contribute to preparing and planning a project, providing input on resources and timelines.
  • Contribute to running a project, working effectively with team members and stakeholders.
  • Contribute to evaluating the outcomes of a project, assessing its success against agreed objectives.
Contribute to the development of a marketing planReal unit · Pearson Education Ltd
You'll contribute to the development of marketing plans by identifying target markets, analysing trends and competitors, and supporting the creation of objectives, strategies, budgets, and resource allocation. The unit covers principles underpinning effective marketing planning.

What you'll be able to do

  • Contribute effectively to the development of a comprehensive marketing plan.
  • Understand the fundamental principles underpinning the development of successful marketing plans.
Contribute to the development of new products and/or servicesReal unit · Pearson Education Ltd
It teaches you to contribute to the development of new products and/or services by assessing marketing opportunities and establishing requirements. You'll analyse market trends and competitor activities to inform evaluations and recommendations.

What you'll be able to do

  • Contribute to the assessment of marketing opportunities for new products and/or services, providing valuable insights and analysis
  • Establish clear and comprehensive requirements for new products and/or services, ensuring they meet market needs and organisational objectives
Contribute to the preparation of a marketing strategyReal unit · Pearson Education Ltd
It teaches you to analyse target market trends and behaviour patterns using relevant data sources. You'll contribute insights to support the development of marketing strategies and recommend appropriate marketing actions.

What you'll be able to do

  • Identify the trends and behaviour patterns of the target market through analysis of relevant data and information.
  • Contribute to the development of a marketing strategy by providing insights and recommendations based on the identified trends and behaviour patterns of the target market.
Deliver a presentationReal unit · Pearson Education Ltd
You'll gain skills to prepare, deliver, and evaluate presentations effectively. The unit covers setting clear objectives, analysing audiences, using communication techniques and visual aids, and gathering feedback to improve future presentations.

What you'll be able to do

  • Understand the purpose of preparing for a presentation, including defining objectives and audience analysis
  • Understand the purpose of evaluating a presentation to identify areas for improvement
  • Understand the techniques used in enhancing a presentation, such as visual aids and audience engagement strategies
  • Prepare for the delivery of a presentation, including structuring content and rehearsing delivery
  • Deliver a presentation effectively, using appropriate communication skills and techniques
  • Evaluate a presentation, identifying strengths and weaknesses and suggesting improvements for future presentations
Design marketing promotionsReal unit · Pearson Education Ltd
You'll develop the ability to design marketing promotions by identifying target audiences and objectives. The unit covers selecting appropriate media, crafting promotional messaging, and ensuring compliance with legal and ethical requirements.

What you'll be able to do

  • Identify the nature of need for marketing promotions, considering target audience and objectives.
  • Design marketing promotions, selecting appropriate media and messaging.
  • Design marketing promotions that are compliant with legal and ethical requirements.
Develop a presentationReal unit · Pearson Education Ltd
This unit develops learners' ability to prepare and evaluate presentations. You'll understand the importance of preparation, consider audience and purpose, plan presentation structure and content, and evaluate presentations after delivery.

What you'll be able to do

  • Understand the purpose of preparing for and evaluating a presentation
  • Develop a presentation
Develop an advertising campaignReal unit · Pearson Education Ltd
It teaches you to generate creative advertising concepts aligned with campaign objectives and target audiences. You'll manage the implementation of advertising activities, including channel selection and budget management, and evaluate campaign success.

What you'll be able to do

  • Generate creative advertising options that align with the campaign objectives and target audience
  • Manage the implementation of advertising activities, ensuring they are delivered effectively and within budget
Develop working relationships with colleagues and stakeholdersReal unit · Pearson Education Ltd
You'll learn to establish and maintain positive working relationships with colleagues and stakeholders. This unit covers identifying stakeholders, understanding their roles, effective communication techniques, and creating an environment of trust and mutual respect.

What you'll be able to do

  • Identify stakeholders and their relevance to an organisation, considering their roles and responsibilities.
  • Understand how to establish working relationships with colleagues and stakeholders, communicating effectively and building rapport.
  • Create an environment of trust and mutual respect with colleagues and stakeholders, promoting collaboration and open communication.
Evaluate and improve own performance in a business environmentReal unit · Pearson Education Ltd
This unit provides learners with knowledge and skills to evaluate their own performance in a business environment. You'll identify strengths and weaknesses, use feedback to set realistic goals, and develop a learning plan to support continuous personal development.

What you'll be able to do

  • Understand how to evaluate own performance in a business environment, identifying strengths and weaknesses.
  • Understand how to improve own performance in a business environment, setting realistic goals.
  • Evaluate own performance using feedback from others, identifying areas for development.
  • Improve own performance using feedback from others, implementing agreed actions.
  • Use evaluation of own performance to agree a learning plan with relevant personnel.
  • Develop a learning plan based on evaluation of own performance and agreed objectives.
  • Use a learning plan to improve own performance in a business environment.
Evaluate market research dataReal unit · Pearson Education Ltd
You'll learn to plan and evaluate market research data. This includes defining objectives, selecting evaluation techniques, analysing data, identifying key findings, and reporting with justified recommendations.

What you'll be able to do

  • Plan the evaluation of market research data, taking into account the objectives of the research and the available resources.
  • Evaluate market research data using appropriate techniques and methods to identify key findings and insights.
  • Report on the evaluation of market research data, presenting the findings in a clear and concise manner, and making recommendations based on the evaluation.
Evaluate the effectiveness of a marketing planReal unit · Pearson Education Ltd
You'll develop the ability to plan and conduct evaluations of marketing plans. This includes defining evaluation objectives, selecting key performance indicators, choosing data collection methods, analysing data, and reporting on marketing effectiveness.

What you'll be able to do

  • Plan the evaluation of marketing activities
  • Evaluate the effectiveness of the marketing plan
Implement a marketing planReal unit · Pearson Education Ltd
You'll learn to prepare for and implement marketing plans effectively. This includes identifying and securing resources, ensuring systems are in place, monitoring progress, and making adjustments to achieve marketing objectives.

What you'll be able to do

  • Prepare for the implementation of marketing plans by ensuring that all necessary resources, personnel, and systems are in place.
  • Implement marketing plans effectively, monitoring progress and making adjustments as necessary to achieve the desired outcomes.
Maintain a portfolio of products and/or servicesReal unit · Pearson Education Ltd
This unit focuses on developing and maintaining a portfolio of products and/or services. You'll understand principles of portfolio management, including organisation, accessibility, accuracy, and regular review to reflect changes.

What you'll be able to do

  • Develop and maintain a portfolio of products and/or services
  • Understand the principles underpinning portfolio maintenance
Make decisions in a business environmentReal unit · Pearson Education Ltd
It teaches you to understand and apply decision-making processes in a business context. You'll prepare background information, evaluate options and risks, consult stakeholders, make informed decisions, and assess the impact of those decisions.

What you'll be able to do

  • Understand the purpose of decision-making in a business environment, including its impact on organisational goals.
  • Understand the process of decision-making, including identifying options and evaluating risks.
  • Understand how to prepare to make decisions, gathering relevant information and consulting with stakeholders.
  • Understand how to make decisions, considering available information and potential consequences.
  • Understand how to assess decisions and their effects, monitoring outcomes and identifying areas for improvement.
  • Prepare background information to make decisions, ensuring accuracy and relevance.
  • Make decisions in a business environment, taking responsibility for outcomes.
  • Assess contributions to decision-making, providing constructive feedback to colleagues.
Manage budgetsReal unit · Pearson Education Ltd
You'll gain knowledge of budget purposes and management within organisations. They will develop skills to implement budget controls, monitor performance, report against budgets, and ensure expenditure remains within agreed limits.

What you'll be able to do

  • Understand the purpose of budgets within an organisation
  • Understand how to manage budgets effectively
  • Understand how to report performance against agreed budgets
  • Manage budgets within defined parameters
  • Monitor budgets to ensure adherence to agreed financial plans
Manage outsourced marketing supplier relationshipsReal unit · Pearson Education Ltd
This unit covers the planning and management of outsourced marketing supplier relationships. You'll learn to define clear objectives, establish timelines, communicate requirements effectively, and monitor supplier performance against agreed standards.

What you'll be able to do

  • Plan work to be carried out by outsourced suppliers of marketing services, ensuring clear objectives, timelines, and deliverables are defined
  • Monitor the performance of suppliers of outsourced marketing services, evaluating their effectiveness and adherence to agreed standards
Negotiate in a business environmentReal unit · Pearson Education Ltd
This unit develops learners' understanding of negotiation processes in business. You'll prepare for, conduct, and complete negotiations effectively, using appropriate communication techniques to achieve mutually agreeable outcomes.

What you'll be able to do

  • Understand how to prepare thoroughly for negotiations in a business environment
  • Understand how to conduct negotiations effectively
  • Understand how to complete negotiations to a mutually agreeable outcome
  • Prepare effectively for a negotiation
  • Conduct negotiations in a professional and constructive manner
  • Complete negotiations, documenting agreements and next steps
Plan and organise an eventReal unit · Pearson Education Ltd
You'll gain knowledge of the role and responsibilities of an event organiser, the arrangements required for event planning, and the types of venues and resources needed. They will develop skills to plan and organise events effectively.

What you'll be able to do

  • Understand the role of an event organiser in planning an event
  • Understand the arrangements that need to be made when planning and organising an event
  • Understand the different types of venues and resources needed for different types of events
  • Plan and organise an event
Plan, allocate and monitor work of a teamReal unit · Pearson Education Ltd
This unit equips learners with the skills to plan, allocate, and monitor team work effectively. You'll develop work plans, assign tasks based on skills and priorities, manage team performance, and implement improvements to achieve team objectives.

What you'll be able to do

  • Plan work effectively for a team, taking into account available resources and deadlines.
  • Allocate work appropriately across a team, considering individual skills and workloads.
  • Manage team members effectively to achieve team objectives and maintain motivation.
  • Monitor and evaluate the performance of team members against agreed targets and standards.
  • Improve the overall performance of a team through effective feedback, training, and support.
Prepare specifications for contractsReal unit · Pearson Education Ltd
This unit covers the preparation of work contract specifications and contractor selection. You'll understand relevant legislation, organisational policies, and procedures, and will be able to prepare specifications and agree selection criteria.

What you'll be able to do

  • Understand the legal and organisational requirements relating to work contracts
  • Understand how to prepare effectively for the selection of contractors
  • Prepare specifications for work to be carried out by contractors
  • Agree selection criteria with relevant parties for the selection of contractors
Presentation SoftwareReal unit · Pearson Education Ltd
It teaches you to input and combine text and other information within presentation slides using software tools. You'll structure, edit, and format slide sequences logically and prepare slideshows for effective presentation delivery.

What you'll be able to do

  • Input text and other information into presentation slides accurately
  • Combine text and other information effectively within presentation slides
  • Use presentation software tools to structure slide sequences logically
  • Use presentation software tools to edit slide sequences for clarity and impact
  • Use presentation software tools to format slide sequences consistently
  • Prepare slideshow for presentation, ensuring it is ready for the intended audience and purpose
Presentation SoftwareReal unit · Pearson Education Ltd
You'll learn to create and edit presentations using presentation software. This includes inputting and combining text and multimedia, structuring presentations with templates and custom layouts, and preparing interactive slideshows.

What you'll be able to do

  • Input and combine text and other information within presentation slides
  • Use presentation software tools to structure presentations
  • Use presentation software tools to edit presentations
  • Use presentation software tools to format presentations
  • Prepare an interactive slideshow for presentation
Specify the design requirement for marketing databasesReal unit · Pearson Education Ltd
You'll be able to specify marketing database design requirements by identifying business objectives, target audience data needs, and data sources. The unit covers defining data fields, types, and integration capabilities to support marketing activities.

What you'll be able to do

  • Identify the specific requirements for a marketing database based on business needs.
  • Specify the necessary capabilities of a marketing database to meet identified requirements.
Spreadsheet SoftwareReal unit · Pearson Education Ltd
You'll learn to use spreadsheet software for accurate data entry, editing, organisation, and analysis. They will select and apply appropriate formulas and data analysis tools to meet specified requirements.

What you'll be able to do

  • Use a spreadsheet to enter numerical data accurately and efficiently
  • Use a spreadsheet to edit numerical data to ensure accuracy and relevance
  • Use a spreadsheet to organise numerical and other data in a logical and accessible manner
  • Select and use appropriate formulas within a spreadsheet to perform calculations and data manipulation to meet specified requirements
  • Select and use appropriate data analysis tools within a spreadsheet to interpret data and meet specified requirements
  • Select and use appropriate tools and techniques to present spreadsheet information clearly and effectively
  • Select and use appropriate tools and techniques to format spreadsheet information to enhance readability and visual appeal
Spreadsheet SoftwareReal unit · Pearson Education Ltd
You'll learn to use spreadsheet software for accurate and efficient data entry of various types, apply formulas and data analysis tools, and present, format, and publish spreadsheet information to meet requirements.

What you'll be able to do

  • Use a spreadsheet to enter numerical data accurately and efficiently
  • Use a spreadsheet to enter other types of data, such as text and dates, accurately and efficiently
  • Use a spreadsheet to edit data, correcting errors and making changes as needed
  • Use a spreadsheet to organise data, using techniques such as sorting and filtering
  • Select appropriate formulas to perform calculations on spreadsheet data
  • Use appropriate data analysis tools and techniques to meet requirements, such as creating charts and graphs
  • Use tools and techniques to present spreadsheet information clearly and effectively
  • Use tools and techniques to format spreadsheet information to enhance readability and visual appeal
  • Use tools and techniques to publish spreadsheet information in a suitable format for sharing or distribution
Use digital and social media in marketing campaignsReal unit · Pearson Education Ltd
You'll develop knowledge and skills to plan and execute digital and social media marketing campaigns. The unit covers defining target audiences, selecting appropriate channels, setting measurable objectives, and marketing products or services effectively.

What you'll be able to do

  • Understand the planning requirements for the effective use of digital and social media in marketing campaigns.
  • Market products or services to target customers using appropriate digital and social media channels.
Use digital technology for marketing purposesReal unit · Pearson Education Ltd
You'll learn to use digital technology for marketing purposes, including selecting and applying digital tools, conducting online marketing research, creating digital content, and managing social media marketing activities to achieve marketing objectives.

What you'll be able to do

  • Use digital tools effectively for marketing purposes, selecting and applying the most appropriate tools for each task
  • Carry out marketing research using the internet, gathering and analysing relevant data to inform marketing strategies
  • Create digital marketing devices and messages that are engaging, informative, and aligned with marketing objectives
  • Use digital technology effectively for social media marketing purposes, managing social media presence and engaging with target audiences
Using Collaborative TechnologiesReal unit · Pearson Education Ltd
This unit provides learners with the knowledge and skills to use collabourative technologies safely and effectively in a professional environment. You'll plan and set up IT tools, prepare technologies for use, and contribute to tasks while complying with organisational guidelines and data protection regulations.

What you'll be able to do

  • Stay safe and secure when working with collaborative technology, following organisational guidelines and data protection regulations
  • Plan and set up IT tools and devices for collaborative working, taking into account the specific requirements of the task
  • Prepare collaborative technologies for use, ensuring all participants have the necessary access and training
  • Contribute effectively to tasks using collaborative technologies, sharing information and collaborating with others
Using Collaborative TechnologiesReal unit · Pearson Education Ltd
You'll gain knowledge and skills to use collabourative technologies safely and securely within an organisation. The unit covers planning, setting up, and preparing IT tools and devices, managing tasks, and adhering to data protection and security policies.

What you'll be able to do

  • Stay safe and secure when working with collaborative technology, adhering to organisational policies and legal requirements
  • Plan and set up appropriate IT tools and devices for collaborative working, considering user needs and accessibility
  • Prepare collaborative technologies for use, ensuring they are configured correctly and ready for participants
  • Manage tasks effectively using collaborative technologies, monitoring progress and ensuring completion
Website SoftwareReal unit · Pearson Education Ltd
It teaches you to create and style website structures using coding languages such as HTML, CSS, and JavaScript. You'll prepare and integrate website content and publish websites, ensuring functionality, accessibility, and visual appeal.

What you'll be able to do

  • Create structures for websites using appropriate coding languages and techniques
  • Create styles for websites to ensure visual appeal and user experience
  • Use website software tools to prepare text content for websites
  • Use website software tools to prepare image content for websites
  • Publish websites to a specified server or hosting platform
Website SoftwareReal unit · Pearson Education Ltd
You'll gain the skills to create, develop, and publish multiple page websites using appropriate coding languages and design principles. The unit covers selecting website software tools, incorporating multimedia and interactive features, and testing website functionality.

What you'll be able to do

  • Create website structures and styles using appropriate coding languages and design principles to produce effective websites
  • Select and use website software tools and features to develop multiple page websites with multimedia and interactive features, ensuring functionality and user experience
  • Publish and test multiple page websites with multimedia and interactive features, identifying and resolving any issues before launch
Work with other people in a business environmentReal unit · Pearson Education Ltd
This unit provides learners with knowledge of effective teamwork in a business environment. You'll understand how individual roles contribute to organisational goals, effective communication, team dynamics, and conflict resolution.

What you'll be able to do

  • Understand how to support an organisation’s overall mission and purpose
  • Understand how to work as a team to achieve goals and objectives
  • Understand how to communicate effectively as a team
  • Understand the contribution of individuals within a team
  • Understand how to deal with problems and disagreements that may arise within a team
  • Understand the purpose of feedback when working as a team
  • Work effectively in a team to achieve goals and objectives
  • Deal with problems constructively in a team environment
  • Share feedback on objectives in a team in a clear and constructive manner

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Agree a budgetAnalyse competitor activityBespoke SoftwareBespoke SoftwareChair meetingsCo-ordinate an eventConduct market researchContribute to decision-making in a business environment

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

See Your Progress GrowIllustration
Pearson Edexcel Level 3 NVQ Diploma in Marketing
  • Develop the creative content for a marketing campaign or activity
  • Evaluate and report performance and outcomes of social marketing strategies
  • Evaluate the performance of marketing activities
  • Implement an organisation’s marketing plan
  • Lead the monitoring and evaluation of marketing performance
  • Manage the selection and negotiation of contracts for the production team, crew, suppliers and others
  • Negotiate with book and general outlets to persuade them to stock printed music and books
  • Prepare and manage advertising sales budgets
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

Where this can lead

Events Coordinator

Your journey here starts with getting the basics right, but the sky's the limit for where you can take your career in events. We're committed to helping you grow, learn, and achieve your ambitions, whether that's leading huge conferences or becoming a specialist in event tech. It's a challenging but incredibly rewarding path.

See the whole journey →

Showing 6 roles, drawn from 107 job records mapped to this qualification.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Develop the creative content for a marketing campaign or activityEvaluate and report performance and outcomes of social marketing strategiesEvaluate the performance of marketing activitiesImplement an organisation’s marketing planLead the monitoring and evaluation of marketing performanceManage the selection and negotiation of contracts for the production team, crew, suppliers and othersNegotiate with book and general outlets to persuade them to stock printed music and booksPrepare and manage advertising sales budgetsWork effectively with colleagues, other agencies and suppliers

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Agree a budgetLevel 3

Applied to your work in any of these jobs

This unit enables learners to understand budget development and agreement processes. Learners will explore how budgets support organisational objectives, types of budgets, and factors to consider, and will develop skills to communicate and negotiate budget proposals.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for Pearson Edexcel Level 3 NVQ Diploma in Marketing

37 units in this credential, in the order it lists them, awarded by Pearson Education Ltd.

  1. Agree a budget
  2. Analyse competitor activity
  3. Bespoke Software
  4. Chair meetings
  5. Co-ordinate an event
  6. Conduct market research

and 31 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.