Active IQ · RQF Level 2
Active IQ Level 2 NVQ Certificate in Sales
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits22
- Guided learning124 hours
- Units in this qualification21
Awarded by Active IQ · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This Level 2 NVQ certificate is designed for individuals working in sales roles. It focuses on practical skills such as inputting data, selling at exhibitions, delivering customer service, and using digital channels. Those achieving this qualification will demonstrate competence in key sales activities.
These are the units Active IQ registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Buyer behaviour in sales situationsReal unit · Active IQ
What you'll be able to do
- Understand how different models of buyer behaviour, such as the buying decision process and the buyer behaviour matrix, impact the sales cycle.
- Understand how factors such as motivation, perception, learning, and attitudes influence buyer behaviour in sales situations.
- Adapt sales strategies and communication styles to effectively respond to the buyer at each stage of the decision-making process.
- Identify and address potential barriers or objections that buyers may have during the sales process.
Communicate information and knowledgeReal unit · Active IQ
What you'll be able to do
- Identify the information required for communication in a given context
- Determine the reliability of information sources for communication
- Understand various communication techniques and methods applicable to different situations
- Communicate information and knowledge effectively using appropriate techniques and methods
- Adapt communication techniques and methods based on the response of the target audience
Communicating using digital marketing/sales channelsReal unit · Active IQ
What you'll be able to do
- Understand how to plan the use of digital media for a specific message, audience and recipients, considering factors such as platform suitability, content format, and timing.
- Plan the use of digital media for a specific message, audience and recipients, creating a detailed plan that outlines objectives, target audience, channels, content, and budget.
- Check the digital message can be accessed and/or delivered, ensuring compatibility with different devices and browsers, and testing deliverability.
- Monitor and evaluate the response to digital activity and take any corrective action, using analytics tools to track key metrics, identifying areas for improvement, and making adjustments to the campaign.
Complying with legal, regulatory and ethical requirements in a sales or marketing roleReal unit · Active IQ
What you'll be able to do
- Understand the legal requirements relevant to sales and marketing activities, including data protection, consumer rights, and advertising standards
- Understand the regulatory requirements impacting sales and marketing, such as industry codes of conduct and trading standards
- Understand the ethical considerations in sales and marketing, including honesty, transparency, and fair competition
- Comply with organisational policies and procedures relating to legal requirements in a sales or marketing role
- Comply with organisational policies and procedures relating to regulatory requirements in a sales or marketing role
- Comply with organisational policies and procedures relating to ethical requirements in a sales or marketing role
Deliver reliable customer serviceReal unit · Active IQ
What you'll be able to do
- Prepare to deal with customers in a professional and effective manner
- Give consistent and high-quality service to customers
- Check and monitor customer service delivery to ensure standards are met
- Deliver reliable customer service that meets customer expectations
Generating and qualifying sales leadsReal unit · Active IQ
What you'll be able to do
- Understand the practices, legislation, regulation and codes of practice that relate to generating and qualifying sales leads.
- Understand the process of generating and qualifying sales leads.
- Prospect for customers.
Inputting and accessing sales or marketing data in information systemsReal unit · Active IQ
What you'll be able to do
- Understand the procedures for inputting and accessing sales or marketing data within information systems.
- Understand the purpose and use of various sales or marketing information sources and systems.
- Input data into and use databases to support sales or marketing activities effectively.
Manage personal developmentReal unit · Active IQ
What you'll be able to do
- Identify and agree performance requirements of own work role with relevant personnel
- Measure and monitor progress against agreed objectives and targets
- Identify gaps in skills and knowledge in own performance and development needs
- Carry out and assess activities within own development plan to improve performance
Meeting customers’ after sales needsReal unit · Active IQ
What you'll be able to do
- Investigate and determine customer after sales needs effectively
- Handle customers’ after sales needs in a professional and timely manner
- Review the after sales process to identify areas for improvement
Monitoring sales deliveriesReal unit · Active IQ
What you'll be able to do
- Understand how to deal with sales delivery problems and queries effectively and professionally
- Understand how to maximise sales opportunities when dealing with sales deliveries and handovers
- Progress delivery of the sales order to ensure timely and accurate delivery
- Complete sales delivery procedures in accordance with organisational requirements
Obtaining and Analysing Competitor InformationReal unit · Active IQ
What you'll be able to do
- Understand how to validate information about competitors to ensure its accuracy and reliability
- Understand the uses of competitor information for sales-related activities, such as identifying opportunities and developing strategies
- Use competitor information effectively for sales-related activities to improve performance
Obtaining and analysing sales-related informationReal unit · Active IQ
What you'll be able to do
- Understand the various uses of sales-related information within an organisation, including market analysis and customer profiling.
- Understand how to use a range of tools and methods to analyse sales-related information effectively, such as statistical analysis and data visualisation.
- Obtain relevant sales-related information about customers, markets, and competitors, using appropriate research techniques.
- Use appropriate tools and methods to analyse sales-related information, drawing meaningful conclusions and identifying trends.
Participate in meetingsReal unit · Active IQ
What you'll be able to do
- Prepare effectively for a meeting, considering the purpose and objectives.
- Participate actively in a meeting, contributing appropriately to discussions.
- Communicate relevant information clearly and concisely to relevant stakeholders.
Preparing and delivering a sales demonstrationReal unit · Active IQ
What you'll be able to do
- Understand the key principles of preparing and delivering an effective sales demonstration.
- Prepare thoroughly for a sales demonstration, considering the target audience and objectives.
- Deliver a sales demonstration in a clear, engaging, and professional manner.
- Evaluate the effectiveness of the sales demonstration and identify areas for improvement.
Processing sales ordersReal unit · Active IQ
What you'll be able to do
- Understand the procedures for processing and following up sales orders efficiently
- Process sales orders accurately and in a timely manner
- Follow up sales order processing to ensure customer satisfaction
Selling at exhibitionsReal unit · Active IQ
What you'll be able to do
- Understand how to assess the relevance of exhibitions for the organisation, considering factors such as target audience, cost-effectiveness, and potential return on investment.
- Understand how to prepare for and sell at exhibitions, including pre-exhibition planning, stand design, sales techniques, and post-exhibition follow-up.
- Prepare for an exhibition, including tasks such as booking space, designing the stand, preparing marketing materials, and training staff.
- Sell at an exhibition, demonstrating effective communication skills, product knowledge, and the ability to close sales.
- Evaluate own performance at an exhibition, identifying areas for improvement and learning from experience.
Selling by telephone - inboundReal unit · Active IQ
What you'll be able to do
- Understand the key principles of selling by telephone (inbound).
- Understand how to effectively close a sale during inbound telephone sales calls.
- Prepare effectively for an inbound telephone sales call.
- Accurately identify customer needs during inbound telephone sales calls.
- Present relevant products and/or services to the customer during inbound telephone sales calls.
- Deal effectively with sales objections raised during inbound telephone sales calls.
- Close the sale with the customer during inbound telephone sales calls, using appropriate techniques.
Selling by telephone - outboundReal unit · Active IQ
What you'll be able to do
- Understand the key principles of selling by telephone (outbound).
- Understand how to effectively close a sale during outbound telephone sales calls.
- Prepare effectively for an outbound telephone sales call.
- Accurately identify customer needs during outbound telephone sales calls.
- Present relevant products and/or services to the customer during outbound telephone sales calls.
- Deal effectively with sales objections raised during outbound telephone sales calls.
- Close the sale with the customer during outbound telephone sales calls, using appropriate techniques.
Selling face to faceReal unit · Active IQ
What you'll be able to do
- Understand the key principles of selling to customers face to face.
- Prepare effectively for a face to face sales meeting.
- Conduct a face to face sales meeting with a customer, adhering to organisational procedures.
- Deal effectively with sales objections raised during face to face sales situations.
- Close the sale with the customer, following appropriate sales techniques.
Supporting customers in obtaining finance for purchasesReal unit · Active IQ
What you'll be able to do
- Understand the conditions and criteria for obtaining finance for purchases
- Recommend suitable financial packages to customers for purchases, based on their needs and circumstances
- Confirm customers’ credit status and eligibility for finance
Time planning in salesReal unit · Active IQ
What you'll be able to do
- Understand the principles of effective time management and prioritisation in a sales role
- Plan own time effectively to maximise productivity in a sales role
- Evaluate the effectiveness of time planning strategies in a sales role
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Comply with ethical, legal, regulatory requirements and codes of practice in digital marketing
- Deliver sales demonstrations or presentations
- Generate new opportunities and qualify sales leads
- Sell products and services remotely
Where this can lead
Associate Marketing Compliance Coordinator
Your journey starts here, learning the foundations of compliant marketing. With dedication and a thirst for knowledge, you can build a truly impactful career, becoming a trusted advisor who helps our business grow responsibly and ethically. We're excited to see where you take it!
See the whole journey →Showing 6 roles, drawn from 7 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will explore models of buyer behaviour and their impact on the sales cycle. The unit develops skills to respond appropriately to buyers at each decision-making stage, considering motivation and perception influences.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for Active IQ Level 2 NVQ Certificate in Sales
21 units in this credential, in the order it lists them, awarded by Active IQ.
- Buyer behaviour in sales situations
- Communicate information and knowledge
- Communicating using digital marketing/sales channels
- Complying with legal, regulatory and ethical requirements in a sales or marketing role
- Deliver reliable customer service
- Generating and qualifying sales leads
and 15 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.