City and Guilds of London Institute · RQF Level 3
City & Guilds Level 3 NVQ Certificate in Marketing (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits25
- Units in this qualification42
Awarded by City and Guilds of London Institute · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
Check my fluency, free
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This Level 3 NVQ Certificate in Marketing is for individuals working in a marketing role. It allows learners to demonstrate competence in areas such as specifying design requirements for marketing databases and preparing specifications for contracts. The qualification also covers evaluating and improving performance in a business environment.
These are the units City and Guilds of London Institute registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Agree a budgetReal unit · City and Guilds of London Institute
This unit provides learners with an understanding of budget development, including identifying income and expenditure and forecasting financial performance. You'll learn to negotiate and agree budgets with stakeholders, ensuring financial viability and justification.
What you'll be able to do
- Understand how to develop budgets, including identifying income and expenditure, and forecasting financial performance
- Agree a budget, negotiating with stakeholders and ensuring financial viability
Analyse competitor activityReal unit · City and Guilds of London Institute
You'll develop the ability to identify and analyse competitor activity within a market or industry. The unit covers methods for gathering information, assessing the nature and impact of competitor threats, and prioritising appropriate business responses.
What you'll be able to do
- Identify competitor activity within a defined market or industry
- Determine the nature of the threat posed by competitor activity to a business
Bespoke SoftwareReal unit · City and Guilds of London Institute
You'll learn to input and combine information accurately using bespoke software applications. The unit covers organising and retrieving information efficiently and using software functions effectively to process and present information.
What you'll be able to do
- Input and combine information accurately using bespoke applications.
- Use appropriate structures to organise and retrieve information efficiently within bespoke applications.
- Use the functions of the bespoke software effectively to process and present information.
Bespoke SoftwareReal unit · City and Guilds of London Institute
You'll learn to input, combine, and organise information using bespoke software. The unit covers creating and modifying data structures, following procedures, and exploiting software functions to process and present information accurately.
What you'll be able to do
- Input information using bespoke software, following established procedures
- Combine information using bespoke software, ensuring data consistency
- Create appropriate structures within the bespoke software to organise information effectively
- Modify existing structures within the bespoke software to improve information organisation
- Exploit the functions of the software effectively to process information accurately
- Exploit the functions of the software effectively to present information in a clear and understandable format
Chair meetingsReal unit · City and Guilds of London Institute
This unit develops learners' understanding of the chair's role in meetings. You'll prepare agendas, chair meetings using interpersonal and organisational skills, and follow up with evaluation and documentation to improve meeting effectiveness.
What you'll be able to do
- Understand the role of the chair in meetings, including their responsibilities and duties
- Prepare for chairing a meeting, including creating an agenda and distributing relevant materials
- Chair a meeting effectively, using interpersonal and organisational skills to manage discussions and ensure objectives are met
- Follow up and evaluate a meeting that has been chaired, including documenting outcomes and identifying areas for improvement
Co-ordinate an eventReal unit · City and Guilds of London Institute
This unit provides learners with knowledge and skills to co-ordinate events effectively. You'll understand the role and responsibilities of an event co-ordinator, the activities involved from planning to evaluation, and develop the ability to manage events to meet brief objectives.
What you'll be able to do
- Understand the role of an event co-ordinator in managing an event to meet the objectives of the brief, including responsibilities and key skills.
- Understand the range of activities required when co-ordinating an event, from initial planning to post-event evaluation.
- Co-ordinate an event, ensuring that it meets the specified objectives and is delivered effectively.
Conduct market researchReal unit · City and Guilds of London Institute
You'll learn to identify the need for market research, design research projects with clear objectives, and manage the ethical and effective collection of market research data. The unit emphasises the use of research to inform business decisions.
What you'll be able to do
- Identify situations where market research is needed to inform business decisions.
- Design market research projects that are appropriate for the identified needs and objectives.
- Manage the collection of market research data effectively and ethically.
Contribute to decision-making in a business environmentReal unit · City and Guilds of London Institute
You'll explore the purpose and process of decision-making in a business environment. They will develop skills to prepare for and contribute effectively to decision-making by gathering, analysing, and presenting relevant information to support business decisions.
What you'll be able to do
- Understand the purpose and process of decision-making within a business environment.
- Understand how to prepare effectively to contribute to decision-making processes.
- Understand how to contribute constructively to decision-making activities.
- Prepare well-structured and relevant contributions to decision-making scenarios.
- Make effective contributions to decision-making processes within a business context.
Contribute to innovation in a business environmentReal unit · City and Guilds of London Institute
This unit introduces learners to innovation within a business environment, including its purpose and benefits. You'll learn to contribute to research, generate and review ideas, and present suggestions for new approaches and solutions effectively.
What you'll be able to do
- Understand the purpose and benefits of innovation within a business environment
- Understand how to contribute to research activities related to new approaches and solutions
- Understand how to develop ideas for new approaches and solutions within a business context
- Understand how to review ideas for new approaches and solutions within a business context
- Understand how to present suggestions for new approaches and solutions effectively
- Contribute to research activities aimed at identifying new approaches and solutions
- Develop ideas for new approaches and solutions within a business context
- Present suggestions for new approaches and solutions in a clear and concise manner
- Evaluate new approaches and solutions to determine their effectiveness
- Review new approaches and solutions to identify areas for improvement
- Make suggestions for improving new approaches and solutions based on evaluation and review
Contribute to running a projectReal unit · City and Guilds of London Institute
It teaches you to contribute effectively to project work. You'll understand project briefs, roles, and evaluation processes, and participate in planning, execution, and review stages to support project success.
What you'll be able to do
- Understand how to contribute to agreeing a project brief, ensuring clarity and shared understanding.
- Understand how to contribute effectively to a project, supporting its progress and success.
- Understand the purpose of contributing to the evaluation of a project, identifying lessons learned and areas for improvement.
- Contribute to preparing and planning a project, offering relevant skills and knowledge.
- Contribute actively to running a project, fulfiling assigned tasks and responsibilities.
- Contribute constructively to evaluating the outcomes of a project, providing feedback and insights.
Contribute to the development of a marketing planReal unit · City and Guilds of London Institute
You'll contribute to the development of marketing plans by providing input on market analysis, target audience identification, and marketing strategies. The unit also covers the principles underpinning effective marketing plan development.
What you'll be able to do
- Contribute to the development of a marketing plan, including providing input on market analysis, target audience identification, and marketing strategies
- Understand the principles underpinning the development of marketing plans, including the importance of setting objectives, identifying target audiences, and developing marketing strategies
Contribute to the development of new products and/or servicesReal unit · City and Guilds of London Institute
You'll contribute to assessing marketing opportunities for new products and/or services by analysing market trends and competitor activity. The unit also covers establishing customer requirements to support the development of new products and/or services.
What you'll be able to do
- Contribute to the assessment of marketing opportunities for new products and/or services, analysing market trends and competitor activity
- Establish requirements for new products and/or services, considering customer needs and technical feasibility
Contribute to the preparation of a marketing strategyReal unit · City and Guilds of London Institute
It teaches you to identify key trends and behaviour patterns within a target market by analysing market research data and evaluating customer behaviour. You'll contribute to the development of marketing strategies by assessing competitor activities and proposing relevant marketing objectives.
What you'll be able to do
- Identify the key trends and behaviour patterns of the defined target market.
- Contribute to the development of a comprehensive marketing strategy based on identified trends and behaviour patterns.
Deliver a presentationReal unit · City and Guilds of London Institute
You'll learn to prepare, deliver, and evaluate presentations effectively. The unit covers the importance of preparation, techniques to enhance presentations, audience engagement strategies, and methods for evaluating presentation success.
What you'll be able to do
- Understand the purpose of preparing thoroughly for a presentation and evaluating its effectiveness after delivery.
- Understand the various techniques that can be used to enhance a presentation and engage the audience.
- Prepare effectively for the delivery of a presentation, including structuring content and creating visual aids.
- Deliver a presentation confidently and effectively, using appropriate techniques to engage the audience.
- Evaluate a presentation objectively, identifying areas for improvement and learning.
Design marketing promotionsReal unit · City and Guilds of London Institute
You'll learn to identify the need for marketing promotions by analysing target audiences and marketing objectives. The unit covers designing promotions through selecting appropriate channels and creating engaging content to meet promotional goals.
What you'll be able to do
- Identify the nature of the need for marketing promotions, considering target audiences and marketing objectives
- Design marketing promotions, selecting appropriate channels and creating engaging content
Develop a presentationReal unit · City and Guilds of London Institute
You'll understand the importance of preparation, audience analysis, and objective setting when developing presentations. The unit covers creating presentations with supporting materials and evaluating their effectiveness to inform future improvements.
What you'll be able to do
- Understand the purpose of preparing for a presentation, including audience analysis and objective setting
- Understand the importance of evaluating a presentation to identify areas for improvement
- Develop a presentation that is appropriate for the intended audience and purpose
Develop an advertising campaignReal unit · City and Guilds of London Institute
You'll develop and manage advertising campaigns by generating creative options aligned with target audiences and marketing objectives. The unit includes budgeting, scheduling, and monitoring advertising activities across various channels.
What you'll be able to do
- Generate creative advertising options, considering target audiences and marketing objectives
- Manage the implementation of advertising activities, including budgeting, scheduling, and monitoring results
Develop working relationships with colleagues and stakeholdersReal unit · City and Guilds of London Institute
This unit develops learners' ability to build effective working relationships with colleagues and stakeholders. You'll identify stakeholders, understand their needs, communicate effectively, and foster trust and mutual respect within the organisational context.
What you'll be able to do
- Identify stakeholders and their relevance to an organisation, including understanding their needs and expectations
- Understand how to establish working relationships with colleagues and stakeholders, including effective communication and collaboration techniques
- Create an environment of trust and mutual respect with colleagues and stakeholders, including demonstrating empathy and active listening skills
Evaluate and improve own performance in a business environmentReal unit · City and Guilds of London Institute
You'll understand methods to evaluate and improve their own performance in a business environment. The unit focuses on using feedback from others and self-reflection to develop and implement a personalised learning plan for continuous improvement.
What you'll be able to do
- Understand the methods used to evaluate and improve own performance in a business environment
- Evaluate and improve own performance using feedback from others
- Use evaluation of own performance to agree, develop and use a learning plan to support continuous professional development
Evaluate market research dataReal unit · City and Guilds of London Institute
It teaches you to plan, conduct, and report on the evaluation of market research data. You'll define evaluation scope and objectives, apply statistical techniques, assess data reliability, and present findings with recommendations clearly and concisely.
What you'll be able to do
- Plan the evaluation of market research data, including defining the scope and objectives
- Evaluate market research data using appropriate methods and techniques
- Report on the evaluation of market research data, including findings and recommendations
Evaluate the effectiveness of a marketing planReal unit · City and Guilds of London Institute
It teaches you to plan and evaluate the effectiveness of marketing plans. You'll define objectives and key performance indicators, collect and analyse data, and recommend improvements based on evaluation outcomes.
What you'll be able to do
- Plan the evaluation of marketing activities, defining clear objectives and metrics.
- Evaluate the effectiveness of the marketing plan, analysing results and identifying areas for improvement.
Implement a marketing planReal unit · City and Guilds of London Institute
This unit equips learners with skills to prepare for and implement marketing plans effectively. You'll allocate resources, establish timelines, monitor progress, make adjustments as necessary, and implement marketing activities to achieve plan objectives.
What you'll be able to do
- Prepare for the implementation of marketing plans, allocating resources and establishing timelines
- Implement marketing plans, monitoring progress and making adjustments as necessary
Maintain a portfolio of products and/or servicesReal unit · City and Guilds of London Institute
It teaches you to develop and maintain a portfolio of products and/or services that meet specified requirements. You'll gain practical skills in selecting, organising, updating, and managing portfolios, alongside understanding the principles underpinning portfolio maintenance.
What you'll be able to do
- Develop a portfolio of products and/or services, ensuring it meets specified requirements.
- Maintain a portfolio of products and/or services, keeping it up-to-date and relevant.
- Understand the key principles underpinning the effective maintenance of a portfolio of products and/or services.
Make decisions in a business environmentReal unit · City and Guilds of London Institute
You'll gain an understanding of the decision-making process in a business environment. The unit covers preparing to make informed decisions, the decision-making stages, influencing factors, and assessing the impact of decisions on business outcomes.
What you'll be able to do
- Understand the purpose and process of decision-making within a business environment
- Understand how to prepare effectively to make informed decisions
- Understand how to make decisions based on available information and analysis
- Understand how to assess decisions and their effects on the business
- Prepare background information to support the decision-making process
- Make decisions in a timely and effective manner
- Assess contributions to the decision-making process from various stakeholders
Manage budgetsReal unit · City and Guilds of London Institute
This unit provides learners with knowledge and skills to manage budgets within an organisation. You'll understand budgeting purposes, monitor expenditure, analyse variances, and report financial performance responsibly.
What you'll be able to do
- Understand the purpose of budgets within an organisation, including their role in financial planning and control.
- Understand how to manage budgets effectively, including monitoring expenditure and identifying variances.
- Understand how to report performance against budgets accurately and transparently.
- Manage budgets responsibly, ensuring resources are used efficiently and effectively.
- Monitor budgets regularly, identifying and addressing any potential issues or discrepancies.
Manage outsourced marketing supplier relationshipsReal unit · City and Guilds of London Institute
You'll learn to plan and manage outsourced marketing supplier relationships by defining clear objectives and deliverables. The unit covers developing detailed briefs, establishing communication channels, monitoring supplier performance against KPIs and SLAs, and providing feedback to ensure quality outcomes.
What you'll be able to do
- Plan work effectively to be carried out by outsourced suppliers of marketing services, ensuring clear briefs and expectations.
- Monitor the performance of suppliers of outsourced marketing services against agreed key performance indicators (KPIs) and service level agreements (SLAs).
Negotiate in a business environmentReal unit · City and Guilds of London Institute
You'll gain knowledge and skills to prepare for, conduct, and complete negotiations in a business environment. The unit emphasises preparation, negotiation strategies, professional conduct, and documentation to achieve successful outcomes.
What you'll be able to do
- Understand how to prepare effectively for negotiations in a business environment.
- Understand how to conduct negotiations professionally and ethically.
- Understand how to complete negotiations, including documentation and follow-up actions.
- Prepare thoroughly for a negotiation, considering all relevant factors.
- Conduct negotiations in a confident and professional manner, achieving desired outcomes where possible.
- Complete negotiations effectively, ensuring all necessary actions are taken and documented.
Plan and organise an eventReal unit · City and Guilds of London Institute
This unit provides learners with knowledge of the event organiser's role and responsibilities in planning events. You'll explore logistical, staffing, health and safety arrangements, and understand venue types and resources required for various events, developing planning skills accordingly.
What you'll be able to do
- Understand the role of an event organiser in planning an event, including their responsibilities and key skills
- Understand the arrangements that need to be made when planning and organising an event, including logistics, staffing, and health and safety
- Understand the different types of venues and resources needed for different types of events, considering factors such as capacity, accessibility, and available facilities
- Plan and organise an event, demonstrating effective project management and problem-solving skills
Plan, allocate and monitor work of a teamReal unit · City and Guilds of London Institute
You'll develop the ability to plan, allocate, and monitor team work effectively. The unit includes assessing skills, distributing workload, managing performance, and implementing improvements to achieve team objectives.
What you'll be able to do
- Plan work effectively for a team, considering individual skills and workload.
- Allocate work appropriately across a team, ensuring fair distribution and optimal use of resources.
- Manage team members effectively to achieve team objectives, providing guidance and support.
- Monitor and evaluate the performance of team members, providing constructive feedback and identifying areas for development.
- Improve the performance of a team through effective leadership, motivation, and training.
Prepare specifications for contractsReal unit · City and Guilds of London Institute
This unit provides knowledge of work contracts and the preparation process for contractor or supplier selection. You'll prepare detailed work specifications and agree appropriate selection criteria, considering legal, regulatory, and risk factors.
What you'll be able to do
- Understand the key elements of work contracts and their implications
- Understand how to prepare for the selection of contractors or suppliers
- Prepare specifications for work to be carried out by contractors or suppliers
- Agree selection criteria for contractors or suppliers
Presentation SoftwareReal unit · City and Guilds of London Institute
This unit covers the use of presentation software to input and combine text with other information such as images and charts within slides. You'll learn to structure, edit, and format slide sequences coherently and prepare slideshows ready for presentation.
What you'll be able to do
- Input and combine text and other relevant information within presentation slides in a coherent manner
- Use presentation software tools to effectively structure, edit, and format slide sequences for clarity and impact
- Prepare a slideshow for presentation, ensuring it is engaging and conveys the intended message effectively
Presentation SoftwareReal unit · City and Guilds of London Institute
You'll learn to use presentation software effectively, including inputting and combining text, images, and multimedia elements. The unit covers structuring, editing, and formatting presentations, culminating in the preparation of interactive slideshows suitable for various presentation contexts.
What you'll be able to do
- Input and combine text and other information effectively within presentation slides
- Use presentation software tools to structure presentations logically
- Use presentation software tools to edit presentations accurately
- Use presentation software tools to format presentations consistently
- Prepare an interactive slideshow for presentation purposes
Specify the design requirement for marketing databasesReal unit · City and Guilds of London Institute
It teaches you to identify business needs for marketing databases and specify their required capabilities. You'll analyse marketing activities and consider legal and ethical issues related to customer data collection and use.
What you'll be able to do
- Identify the requirements for a marketing database to meet specific business needs
- Specify the capabilities required of a marketing database to fulfil identified requirements
Spreadsheet SoftwareReal unit · City and Guilds of London Institute
This unit equips learners with skills to use spreadsheet software to enter, edit, and organise numerical and other data accurately. You'll also select and apply appropriate formulas and data analysis tools, and format spreadsheet information to meet specified requirements.
What you'll be able to do
- Use a spreadsheet to enter numerical data accurately and efficiently.
- Use a spreadsheet to edit numerical data to ensure accuracy and relevance.
- Use a spreadsheet to organise numerical and other data in a logical and accessible manner.
- Select and use appropriate formulas to perform calculations and data manipulation within a spreadsheet.
- Select and use appropriate data analysis tools to extract meaningful insights from spreadsheet data to meet specified requirements.
- Select and use appropriate tools and techniques to present spreadsheet information clearly and effectively.
- Select and use appropriate tools and techniques to format spreadsheet information to enhance readability and visual appeal.
Spreadsheet SoftwareReal unit · City and Guilds of London Institute
This unit provides learners with skills to use spreadsheet software for data management and analysis. You'll enter, edit, and organise data, apply formulas and analysis tools, and present information clearly through formatting and publishing techniques.
What you'll be able to do
- Use a spreadsheet to enter, edit, and organise numerical and other data accurately
- Select and use appropriate formulas and data analysis tools and techniques to meet specific requirements
- Use tools and techniques to present, format, and publish spreadsheet information effectively
Use digital and social media in marketing campaignsReal unit · City and Guilds of London Institute
You'll develop an understanding of planning requirements for digital and social media marketing campaigns. The unit covers defining target audiences, legal and ethical considerations, and skills to market effectively using digital and social media channels.
What you'll be able to do
- Understand the planning requirements for utilising digital and social media platforms in marketing campaigns.
- Demonstrate the ability to market to target customers effectively through the use of digital and social media channels.
Use digital technology for marketing purposesReal unit · City and Guilds of London Institute
This unit equips learners to use digital technology for marketing purposes. You'll utilise digital tools for marketing, conduct online research, create digital content, and manage social media marketing activities effectively.
What you'll be able to do
- Use digital tools for marketing purposes, including website analytics, email marketing platforms, and social media management tools
- Carry out marketing research using the internet, including identifying target audiences and analysing competitor activity
- Create digital marketing devices and messages, including website content, social media posts, and email campaigns
- Use digital technology for social media marketing purposes, including creating and managing social media profiles, running social media advertising campaigns, and analysing social media engagement
Using Collaborative TechnologiesReal unit · City and Guilds of London Institute
You'll learn to use collabourative technologies safely and effectively. The unit covers planning, setting up, preparing tools, contributing to tasks, and following security and privacy guidelines in collabourative working environments.
What you'll be able to do
- Practise safe and secure behaviours when working with collaborative technology, adhering to relevant guidelines and protocols.
- Plan and set up appropriate IT tools and devices for effective collaborative working, considering the specific needs of the task and team.
- Prepare collaborative technologies for use, ensuring they are properly configured and ready for participants.
- Contribute effectively to tasks using collaborative technologies, actively participating and sharing information with others.
Using Collaborative TechnologiesReal unit · City and Guilds of London Institute
You'll learn to use collabourative technologies safely and effectively. The unit covers planning, setting up IT tools, configuring settings, managing tasks, and adhering to data protection and security policies within collabourative environments.
What you'll be able to do
- Stay safe and secure when working with collaborative technology, adhering to relevant policies and procedures
- Plan and set up IT tools and devices effectively for collaborative working, ensuring compatibility and accessibility
- Prepare collaborative technologies for use, configuring settings and features to optimise performance
- Manage tasks effectively using collaborative technologies, tracking progress and ensuring timely completion
Website SoftwareReal unit · City and Guilds of London Institute
It teaches you to create and publish basic websites using website software. You'll learn to build website structures and styles, prepare optimised content, and implement usability and accessibility features before publishing websites.
What you'll be able to do
- Create structures and styles for websites, ensuring usability and accessibility.
- Use website software tools to prepare content for websites, optimising it for online presentation.
- Publish websites, following appropriate procedures and protocols.
Website SoftwareReal unit · City and Guilds of London Institute
You'll learn to create multi-page websites using website software. The unit covers designing structures and styles, incorporating multimedia and interactive features, and publishing and testing websites to meet client requirements.
What you'll be able to do
- Create website structures and styles, and apply them to produce functional websites
- Select and utilise appropriate website software tools and features to develop multiple-page websites incorporating multimedia and interactive elements
- Publish and thoroughly test multiple-page websites containing multimedia and interactive features to ensure optimal performance and user experience
Work with other people in a business environmentReal unit · City and Guilds of London Institute
This unit provides learners with an understanding of how individual roles support an organisation's mission and the importance of teamwork in achieving objectives. You'll explore communication within teams, the contribution of individuals, and strategies for managing problems and disagreements to enhance team performance.
What you'll be able to do
- Understand how individual roles support an organisation’s overall mission and purpose.
- Understand how to work effectively as a team to achieve common goals and objectives.
- Understand how to communicate effectively within a team environment.
- Understand the contribution of individuals and their diverse skills within a team.
- Understand how to deal constructively with problems and disagreements that may arise within a team.
- Understand the purpose and value of feedback when working as a team to improve performance.
- Work collaboratively in a team to achieve specified goals and objectives.
- Deal effectively with problems that arise within a team, seeking appropriate solutions.
- Share constructive feedback on objectives and performance within a team environment.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Agree a budgetAnalyse competitor activityBespoke SoftwareBespoke SoftwareChair meetingsCo-ordinate an eventConduct market researchContribute to decision-making in a business environment
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
City & Guilds Level 3 NVQ Certificate in Marketing (QCF)
- Develop the creative content for a marketing campaign or activity
- Evaluate and report performance and outcomes of social marketing strategies
- Evaluate the performance of marketing activities
- Forecast, review and evaluate performance of marketing activities
- Implement an organisation’s marketing plan
- Lead the monitoring and evaluation of marketing performance
- Work effectively with colleagues, other agencies and suppliers
Where this can lead
Event Marketing Coordinator
Your career path here is really what you make it. We'll give you the tools, the support, and the opportunities to learn and grow. It's up to you to grab them and show us what you can do. The events world is exciting, challenging, and incredibly rewarding for those who are willing to put in the effort.
See the whole journey →Opens the roleEvent Marketing CoordinatorOne of the jobs this qualification is a route into · 5 near-identical records folded inSee the role →Opens the roleEvents Marketing CoordinatorOne of the jobs this qualification is a route intoSee the role →Opens the roleExperiential Marketing CoordinatorOne of the jobs this qualification is a route into · 8 near-identical records folded inSee the role →Opens the roleBrand Activation CoordinatorOne of the jobs this qualification is a route into · 2 near-identical records folded inSee the role →Opens the roleJunior Marketing Budget CoordinatorOne of the jobs this qualification is a route intoSee the role →Opens the roleMarketing Budget AnalystOne of the jobs this qualification is a route intoSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →
Showing 6 roles, drawn from 56 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
Develop the creative content for a marketing campaign or activityEvaluate and report performance and outcomes of social marketing strategiesEvaluate the performance of marketing activitiesForecast, review and evaluate performance of marketing activitiesImplement an organisation’s marketing planLead the monitoring and evaluation of marketing performanceWork effectively with colleagues, other agencies and suppliers
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Applied to your work in any of these jobs
Which job do you mean?
This unit provides learners with an understanding of budget development, including identifying income and expenditure and forecasting financial performance. Learners will develop skills to negotiate and agree budgets with stakeholders, ensuring financial viability and justification.
How the thinking builds
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for City & Guilds Level 3 NVQ Certificate in Marketing (QCF)
37 units in this credential, in the order it lists them, awarded by City and Guilds of London Institute.
- Agree a budget
- Analyse competitor activity
- Bespoke Software
- Chair meetings
- Co-ordinate an event
- Conduct market research
and 31 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
Why this matters: AI can already remember and understand for you. What it can’t do is
take your real problem and judge the right call. So the only learning worth paying
for is the learning that takes you to the top. That’s exactly what a tutor doing it with
you, on your real work, is for.
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.