The Institute of the Motor Industry · RQF Level 5
IMI Level 5 Diploma in Automotive Management (VRQ)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 5
- Total credits39
- Guided learning226 hours
- Units in this qualification21
Awarded by The Institute of the Motor Industry · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
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What you’ll learn
What each unit actually teaches you to do
These are the units The Institute of the Motor Industry registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Appraisal and Development of Automotive Industry PeopleReal unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the requirements, methods and benefits of performance reviews and appraisals within automotive operations
- Understand causes of staff turnover within automotive operations and how to minimise it
- Know the procedures for preparing, delivering and documenting staff appraisals or performance reviews within automotive operations
- Understand the commitments, obligations and actions that arise from a staff appraisal
- Assess development potential and training needs within automotive operations and implement personal development plans
Business Finance in the Retail Automotive IndustryReal unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the fundamentals of money in the automotive retail business and the tools of financial management that report its movement
- Use management accounts and business information to maintain viable trading and profit-oriented decision making
- Use the tools of management to monitor and control the financial performance of the automotive retail operation
- Understand how to manage priorities, potential issues, and risks to the business
- Develop a master budget to achieve the financial objectives of an automotive retail operation
Business Planning in the Retail Automotive IndustryReal unit · The Institute of the Motor Industry
What you'll be able to do
- Establish a clear direction to guide the automotive business to achieve its long-term objectives
- Understand market analysis and the assessment ofmarket potential for the purposes of business planning
- Prepare a detailed plan for automotive retail operations that objectively guides the business towards the achievement of its goals
- Implement a medium to long-term budget plan for an automotive business
- Understand risk management and measure the level of risk involved in achieving the goals of a business plan
Customer Service and Quality in Automotive Retail OperationsReal unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the practices and benefits of effective quality control and customer service in automotive retail operations
- Set the correct standards for work quality and customer service in automotive retail operations
- Rectify low levels of quality and resolve poor performance within automotive operations
- Understand how to assess and evaluate customer satisfaction in automotive retail operations
- Apply procedures for handling customer complaints in automotive retail operations
Develop People in Automotive Retail OperationsReal unit · The Institute of the Motor Industry
What you'll be able to do
- Facilitate and influence behavioural change to gain support for company values
- Build team dynamics in the organisation
- Understand the principles, procedures and techniques for employing performance management in an automotive operation
- Understand the principles of and procedures for handling matters of grievance and indiscipline
Information Computer Technology for Automotive OperationsReal unit · The Institute of the Motor Industry
What you'll be able to do
- Use the internet and its communication functions related to automotive operations
- Use word processing, spreadsheet and presentation applications in the workplace
- Understand the functions of a database and its benefits as a communication and marketing tool within an automotive operation
- Understand how a database can be used as a contact and sales analysis tool within an automotive operation
Leadership in the Retail Automotive IndustryReal unit · The Institute of the Motor Industry
What you'll be able to do
- Apply leadership skills in directing and developing the dealership team
- Understand interpersonal and intrapersonal competencies and how to use them in effective leadership
- Understand the importance of communication with subordinates, peers and seniors
- Communicate effectively with subordinates, peers and seniors
- Apply change in the work place
- Apply the practices of a good leader in delivering dynamic leadership and developing others
Local Marketing for Automotive Products and ServicesReal unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the fundamentals of local marketing for automotive products and services
- Understand the automotive marketing process
- Identify market sectors for automotive products and services
- Identify market segments for automotive products and services
- Identify potential for the marketing of automotive products and services
- Prepare a short-term local marketing plan for the promotion of automotive products and services
- Action a short-term local marketing plan
- Understand how to measure the effect of an automotive product campaign
- Understand how to revise strategy to effect the results of an automotive product campaign
Managing Automotive Business ComplianceReal unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the origins and basic principles of the United Kingdom legal system
- Understand the basic principles of Company Law and its impact on automotive retail operations and trading
- Understand the principles of consumer legislation and the control it places on automotive retail operations
- Understand the basic principles of employment legislation and the standards it places on employees and employers
- Understand Health and Safety responsibilities of management and staff in the retail automotive operation
Managing Automotive Parts OperationsReal unit · The Institute of the Motor Industry
What you'll be able to do
- Manage automotive parts and accessory stock within an automotive operation
- Understand automotive parts customer groups and the significance of each group
- Operate an automotive replacement parts and accessory sales and supply department
- Control automotive parts sales, stock turn and profit retention
Managing Automotive Service and Workshop OrganisationReal unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the principles of efficient automotive workshop operations
- Use automotive workshop performance information
- Understand automotive service customer groups and the significance of each group
- Control quality of work, customer satisfaction and retention
Managing Finance and Insurance Operations in the Automotive IndustryReal unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the types of finance available to automotive retail and corporate customers
- Match finance and insurance products to customer needs and requirements
- Include finance and insurance products in the vehicle sales process to ensure compliance
- Understand the legal issues and responsibilities relating to the sales of vehicle finance and insurance
Managing New Vehicle Sales OperationsReal unit · The Institute of the Motor Industry
What you'll be able to do
- Use management information in a new vehicle sales operation
- Use sales information in a new vehicle sales operation
- Use financial information in a new vehicle sales operation
- Organise vehicle stock to achieve new vehicle sales objectives
- Organise resources to achieve new vehicle sales objectives
- Set objectives for new vehicle sales
- Set objectives for new vehicle profit
- Create awareness of the sales facility in the catchment area
- Create awareness of the vehicles for sale in the catchment area
Managing Used Vehicle Sales OperationsReal unit · The Institute of the Motor Industry
What you'll be able to do
- Use management information in a used vehicle sales operation
- Use sales information in a used vehicle sales operation
- Use financial information in a used vehicle sales operation
- Plan used vehicle stock
- Manage used vehicle stock
- Control used vehicle stock values
- Set objectives for used vehicle sales
- Set objectives for used vehicle profit
- Organise used vehicle stock to maximise sales potential
- Offer used vehicle stock to maximise sales potential
- Present used vehicle stock to maximise sales potential
Managing Vehicle Accident Repair OperationsReal unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the principles of efficient vehicle accident repair workshop operations
- Use performance information in a vehicle accident repair workshop
- Deliver the process of notification of claim or loss
- Structure the estimate and the workshop job card for a vehicle accident repair
Managing Vehicle Fleet Sales OperationsReal unit · The Institute of the Motor Industry
What you'll be able to do
- Use corporate sales-related management information in a vehicle fleet sales operations
- Understand the benefits of offering the full services of the dealership to satisfy corporate client needs
- Plan sales volumes for a vehicle fleet sales operation
- Plan stock requirements for a vehicle fleet sales operation
- Plan the running costs of the vehicle fleet sales operation
- Set objectives to achieve corporate fleet sales targets
- Set objectives to achieve corporate fleet profit targets
- Plan strategy to achieve corporate fleet sales targets
- Plan strategy to achieve corporate fleet profit targets
Managing Vehicle Short-Term Rental OperationsReal unit · The Institute of the Motor Industry
What you'll be able to do
- Plan the infrastructure for a vehicle rental operation
- Organise the team to perform effectively in vehicle rental operations
- Manage business performance in the vehicle rental operation
- Deliver high levels of customer satisfaction
Marketing the Retail Automotive BusinessReal unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the fundamental principles of marketing retail automotive products and services to both business and private sectors within a defined catchment area.
- Conduct a thorough market analysis in preparation for effectively promoting products and services to the automotive market.
- Implement and maintain a high standard of service quality and consistently achieve customer satisfaction.
- Plan and implement effective marketing strategies specifically targeted at the automotive private and business customer sectors.
- Accurately measure the response to and effects resulting from automotive retail marketing efforts.
Planning and Budgeting the Automotive DepartmentReal unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the principles and terminology of business finance in the automotive industry
- Interpret financial concepts and processes in relation to automotive industry departmental performance
- Input goals targets and objectives in to a automotive industry budget
- Use a budget to measure, report on and correct business performance in an automotive operation
Recruitment, Selection and Reward in Automotive OperationsReal unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the principles and requirements of the recruitment process within automotive operations
- Evaluate knowledge and ability of staff within automotive operations
- Understand procedures for selecting candidates for positions in automotive operations
- Understand employment law relating to recruitment and selection within automotive operations
- Prepare appropriate reward packages for staff within automotive operations
Working with People in Automotive Industry DisciplinesReal unit · The Institute of the Motor Industry
What you'll be able to do
- Develop positive working relationships with colleagues within automotive operations
- Maintain positive disciplines and motivation in staff and colleagues
- Manage instances of conflict and misconduct in subordinates
- Utilise individual and team strengths in automotive operations
- Identify development needs from work performance in automotive operations
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 5 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Appraising Motor Vehicle Damage and Establishing Correct Repair Method and Estimating Cost
- Carry out stock control within a vehicle parts operation
- Process Orders for Non-Stock Motor Vehicle Parts
- Receive and store motor vehicle parts
- Stock control within a vehicle parts operation
Where this can lead
Automotive Marketing Manager
Your journey as an Automotive Marketing Manager is a launchpad for significant leadership opportunities, both within marketing and broader business operations. We're looking for someone who sees this role not just as a job, but as a critical step in building a truly impactful and rewarding career.
See the whole journey →Showing 6 roles, drawn from 16 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for IMI Level 5 Diploma in Automotive Management (VRQ)
21 units in this credential, in the order it lists them, awarded by The Institute of the Motor Industry.
- Appraisal and Development of Automotive Industry People
- Business Finance in the Retail Automotive Industry
- Business Planning in the Retail Automotive Industry
- Customer Service and Quality in Automotive Retail Operations
- Develop People in Automotive Retail Operations
- Information Computer Technology for Automotive Operations
and 15 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.