Skills and Education Group Awards · RQF Level 3
ABC Level 3 Diploma in Advertising (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits64
- Guided learning120 hours
- Units in this qualification52
Awarded by Skills and Education Group Awards · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
These are the units Skills and Education Group Awards registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
2D Design Software for LayoutsReal unit · Skills and Education Group Awards
What you'll be able to do
- Recognise approaches to design layout
- Experiment with 2D design software to create layouts
- Use 2D design software to create layouts
- Manage and store digital files
- Review own creative development
Acoustics and RecordingReal unit · Skills and Education Group Awards
What you'll be able to do
- Explore principles in the description of sound
- Use microphones and record sounds
- Review the quality of their recordings
- Save recordings
Advertising Design and Art DirectionReal unit · Skills and Education Group Awards
What you'll be able to do
- Evaluate and select advertising solutions from research and development work
- Design and art direct text and imagery to create outcomes
- Present advertising ideas to clients
- Revise ideas in response to feedback
- Understand how to develop visual and thematic identity for use in advertising campaigns
Advertising Project Planning, Implementation and ReviewReal unit · Skills and Education Group Awards
What you'll be able to do
- Recognise creative influences on own advertising work
- Articulate their advertising project intentions
- Recognise advertising skills needs
- Agree a detailed project plan
- Realise an advertising project
- Present final outcomes of advertising project
- Review own development
Advertising Roles and StrategiesReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand the various roles and responsibilities found in advertising agencies
- Relate roles in advertising teams to the development of their own practice
- Understand agency and industry structures in advertising and promotion
- Understand the range of approaches agencies use to create strategies that meet client requirements
Audio and Video Production Processes for AnimationReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand how sound and video work together to create impact and meaning
- Use techniques and processes to capture sound and video material for use in digital animation contexts
- Develop an interactive sound and video product for integration with 2D/3D images
- Reflect on own learning and identify opportunities for improvement
Camera Operations for Film and VideoReal unit · Skills and Education Group Awards
What you'll be able to do
- Prepare and assemble a typical film or video camera ready for production
- Compose/frame a shot
- Document and manage film and video media in support of the production process
- Operate a film or video camera while monitoring the parametres of image quality
Character Development for Digital AnimationReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand the requirements for character development in films, TV and computer games
- Use computer modelling to develop character ideas from concept to outline stage
- Create animation sequences in which modelled characters move in digital environments
- Understand the value and importance of developing a personal style in the creation of animation characters
Colour Theory and PracticeReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand existing approaches to the use of colour
- Understand the effects of colour on the subjective perception of design outcomes
- Experiment with colour techniques and processes
- Use a range of materials and media to develop creative colour solutions
Context and History of Sound LanguageReal unit · Skills and Education Group Awards
What you'll be able to do
- Recognise and contextualise different genres of sound art
- Understand the influences on sound artists work
- Apply relevant sound theory to create a sonic narrative or soundscape
Context and Theory of Display DesignReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand elements of display theory
- Know about the historical and current development of display and visual merchandising
- Understand the elements which are applied in display design proposals
- Suggest solutions to display design problems
Creating Advertising CampaignsReal unit · Skills and Education Group Awards
What you'll be able to do
- Analyse the media and technical requirements of client briefs
- Research audiences
- Investigate precedent and competition
- Understand why campaign strategies use different media platforms to meet the requirements of creative briefs
- Develop viable solutions and strategies in response to advertising campaign and promotion briefs
- Design and art direct advertisements and promotional material for campaigns
- Explain how advertisements communicate intended ideas and information
Creating Sound Design for a Professional ContextReal unit · Skills and Education Group Awards
What you'll be able to do
- Select a discipline in which to apply sound design skills
- Create an original sound design
- Respond to the requirements of a discipline
- Be able present a completed original sound design
- Review own creative development
Creative Approaches to Static and Dynamic Website DesignReal unit · Skills and Education Group Awards
What you'll be able to do
- Use appropriate hardware and software tools safely to create and manipulate time-based design elements in online solutions.
- Use appropriate methods to store design elements for online solutions.
- Explore interactive approaches in response to briefs for web-based solutions
- Understand how to apply selected techniques to create solutions to given briefs
- Review and revise work in response to feedback
Data Management for Web DesignReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand how technical requirements, ideas, intentions and creative outcomes interact within data language solutions
- Select and use relevant data management and coding languages for application in web-page/website solutions
- Design and produce functioning databases for web-page solutions
- Evaluate the relative benefits of different software and systems in the context of web-based data management
Design Research and Development ProcessReal unit · Skills and Education Group Awards
What you'll be able to do
- Use a design brief to inform the development process
- Know about primary and secondary research methods
- Carry out primary and secondary research relating to a design brief
- Generate design ideas informed by research
- Review theirpersonal progress
Design VisualisationReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand approaches to design visualisation
- Use specialist techniques and processes to visualise design ideas
- Understand the aesthetic and technical qualities of design visualisation for different purposes
Developing and Presenting Advertising IdeasReal unit · Skills and Education Group Awards
What you'll be able to do
- Analyse advertising briefs
- Understand how research sources and methods inform the generation of ideas
- Understand how audience demographics and market characteristics influence ideas development
- Develop ideas from research
- Present information to clients
Digital 3D Modelling for AnimationReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand how the principles of 3D modelling are applied to the production of 3D images
- Apply the principles of 3D modelling to produce animated 3D images in response to briefs
- Analyse and review the effectiveness of own and others 3D animation work
Digital Design and Publishing SkillsReal unit · Skills and Education Group Awards
What you'll be able to do
- Use appropriate hardware and software tools for the production of printed and electronic outcomes
- Manage and store files securely
- Understand how principles of layout and visual design are applied to the production of visual communication outcomes
- Combine text and image within designs
- Be able produce effective visual communication outcomes in response to feedback
- Organise, small-scale digital publishing projects
Digital IllustrationReal unit · Skills and Education Group Awards
What you'll be able to do
- Recognise approaches to digital illustration
- Experiment with digitial techniques and processes used in different illustration contexts
- Use digital illustration approaches in own illustration practice
- Manage and store digital imagery
- Review own creative development
Digital Photo Imaging TechniquesReal unit · Skills and Education Group Awards
What you'll be able to do
- Use compact digital cameras to create photographic images
- Use digital Single Lens Reflex cameras
- Download and store digital images from a camera
- Present a portfolio of photographs taken with a digital camera to a professional standard
- Review own creative development
Digital Video EditingReal unit · Skills and Education Group Awards
What you'll be able to do
- Utilise digital video editing processes and software to compile a series of video shots intonarrative sequences
- Employ a digital video editing processes to enhance narrative sequence
- Manage and store digital imagery
- Review own creative development
Documentary PhotographyReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand approaches to documentaryphotography
- Understand how lighting conditions determine approaches to photographing subjects
- Select topics for documentary photography
- Carry out a documentary photo-shoot
- Present a portfolio of images from a documentary photo-shoot
- Review own creative development
Employment and Freelancing in the Creative IndustriesReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand business and economic influences on opportunities in the creative industries
- Recognise commercial and professional opportunities
- Produce a business development plan for a creative enterprise
- Use self promotion methods to support personal progression
Environments and Backgrounds for Digital AnimationReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand the interface between animation, digital imagery and background environments
- Convert drawings, photographs and sketches into digital imagery for use in animation backgrounds
- Create characters and 3D models for integration with existing backgrounds and environments
- Use appropriate processes and software skills to produce animated sequences based on own creative ideas
Exploratory Model MakingReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand approaches to using model making as a developmental tool
- Use model making to support the development of concepts in art & design
- Use appropriate materials and processes to develop models.
- Realise a model making task
- Review own creative and technical development
Exploring Outcomes for Graphic DesignReal unit · Skills and Education Group Awards
What you'll be able to do
- Select potential design outcomes
- Explore media to determine suitable application
- Use different media to create intended final outcome
- Assess the potential of their own graphic communication ideas
- Present and evaluate final outcome
Film and Video Production Techniques and ProcessesReal unit · Skills and Education Group Awards
What you'll be able to do
- Develop ideas for a film or television production
- Know about the key issues in the management of film and video production logistics
- Know about legal requirements for film and video production
- Know about the economics and accounting processes of film and television production
Graphics for Display DesignReal unit · Skills and Education Group Awards
What you'll be able to do
- Know about historical and contemporary use of graphics in display design
- Understand how changing technologies and digital processes impact on display graphics
- Select and apply appropriate digital software to the production of display graphics
- Incorporate elements of graphic information into display designs
Illustration SkillsReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand approaches to illustration
- Experiment with techniques and processes to used in different illustration contexts
- Understand the aesthetic and technical qualities of illustrations for professional contexts
- Apply illustration approaches to answer a given brief
- Review own creative development
Introduction to Sound MixingReal unit · Skills and Education Group Awards
What you'll be able to do
- Configure and use sound-mixing equipment
- Understand approaches to sound mixing
- Use sound mixing equipment to record original pieces of sound art or music
- Review own development
Introduction to Sound SynthesisReal unit · Skills and Education Group Awards
What you'll be able to do
- Configure synthesis hardware/software
- Design original sounds using synthesis techniques
- Recognise how sound artists have used synthesis
- Use sound synthesis equipment to produce original pieces of sound art or music
Location Fashion PhotographyReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand approaches to location fashion photography
- Understand the components of a successful location fashion photographic shoot
- Select a theme for a location fashion shoot
- Carry out a location fashion photo-shoot
- Present a portfolio of images from a location fashion photo-shoot
- Review own creative development
Media Sound EditingReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand the nature of audio files and archive methods
- Integrate audio activity into media file
- Understand the key aspects of digital audio manipulation
- Review own development
Merchandising Display and PresentationReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand how to analyse and respond to the requirements of a client brief
- Undertake relevant research to inform ideas for retail display work
- Apply the design process to fulfil the requirements of client briefs.
- Use the key elements of presentation techniques to create effective displays
PhotojournalismReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand approaches to photojournalism
- Understand how to respond to varying environmental conditions
- Select topics for photojournalism
- Capture photojournalistic images
- Prepare and output images for intended photojournalistic purpose
- Be able create a personal presentation portfolio of photojournalistic images
- Review own creative development
Pixel-Based Image ManipulationReal unit · Skills and Education Group Awards
What you'll be able to do
- Recognise the use of pixel based image software
- Explore the tools and functions of pixel-based image manipulationsoftware
- Initiate and create images in pixel-based image manipulation software for intended output
- Manage and store digital imagery
Planning and Developing Games DesignReal unit · Skills and Education Group Awards
What you'll be able to do
- Evaluate the key elements associated with games design
- Understand the key roles and marketing processes associated with games design
- Develop a game concept
- Produce functional outcomes for use on specified games platforms
- Know the relevant safety, legislative and regulatory requirements currently in place.
Practical and Theoretical Principles of AnimationReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand the fundamental, practical and theoretical principles of animation
- Understand the processes used to interpret and represent movement and action at a frame-by-frame level of animation
- Develop and produce original visual narrative sequences and character sheets
- Develop and produce character sheets
- Reflect on own work and achievements to inform a personal development plan
Pre-production animation skillsReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand the creative and technical processes used in pre-production for animation
- Plan the separate elements used in pre-production for animation
- Produce the separate elements used in pre-production for animation
- Integrate the separate elements used in pre-production for animation
- Understand how to write effective production schedules within the constraints of animation projects
Production and Management of Digital Assets in MultimediaReal unit · Skills and Education Group Awards
What you'll be able to do
- Create multimedia assets intended for multimedia contexts
- Store assets intended for multimedia contexts in correct formats
- Integrate digital assets in multimedia contexts
- Understand how multimedia assets are managed within web contexts
- Understand the formats used to handle multimedia assets
- Understand the market potential for developing multimedia content in single-platform, multi-platform and cross-platform contexts
- Understand the legal implications of multimedia asset management and distribution
Production and Post-production for AnimationReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand how the separate elements of pre-production work are integrated in the production of animation sequences
- Use equipment and software safely and effectively to produce 2D or 3D animation outcomes
- Use relevant post-production techniques in the creation of animation products.
- Understand the importance of evaluating production and post-production work
Studio PhotographyReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand approaches to studio photography
- Understand how lighting conditions determine approaches to photographing subjects
- Select themes for studio photography
- Carry out a studio photo-shoot
- Present a portfolio of images from a studio photo-shoot
- Review own creative development
Studio-based PrintmakingReal unit · Skills and Education Group Awards
What you'll be able to do
- Work safely in a studio-based printmaking environment
- Explore the suitability of different print making techniques for different purposes
- Understand the factors that affect the quality of printing outcomes
- Produce prints for an identified purpose
- Review own creative and technical development
Typographic Investigation and DesignReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand typographic letterforms
- Explore the elements of letterforms
- Generate new typefaces and letterforms
- Create a typeface
- Present final typeface
Typographic Signs and SymbolsReal unit · Skills and Education Group Awards
What you'll be able to do
- Recognise how designers create typographic signs and symbols
- Understand how meaning is attached to typographic signs and symbols
- Create initial design responses
- Produce a set of signs and/or symbols
- Professionally present final set of signs and/or symbols
Vector-Based Image GenerationReal unit · Skills and Education Group Awards
What you'll be able to do
- Recognise the purpose of vector based image software
- Explore the tools and functions of vector-based image generation software
- Review the results of experimentation
- Apply vector-based image generation software for intended outputs
- Manage and store digital imagery
Visual Identity Development and ApplicationsReal unit · Skills and Education Group Awards
What you'll be able to do
- Recognise approaches to visual identity
- Create initial design responses
- Produce a visual identity
- Professionally present visual identity
Visual ThinkingReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand approaches to visualising the creative thought process
- Use visual language conventions to develop ideas
- Explore ideas through the use of visual media
- Review own creative development
Web Production SkillsReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand the complexity of web-page design in the context of the internet and as design solutions in themselves
- Combine creative and technical skills to create functional web pages
- Understand the legal issues associated with publishing content on the internet
- Understand the technical issues associated with publishing content on the internet
Workshop Practice and Production TechniquesReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand the creative and commercial potential of props in display contexts
- Understand the characteristics of materials used in the construction of display props
- Understand how two-dimensional information is converted into three-dimensional outcomes
- Apply technical skills to the production of display props
- Work safely and efficiently in work environments
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Agree Production and Co-Production Parameters
- Arrange for and supervise camera crew during shoots in a studio environment
- Assemble cameras, lenses and attachments
- Assemble film cameras, lenses and attachments
- Assess the viability of projects in conjunction with distributors and sales agents
- Assist Camera Operators During Line Up and Rehearsal
- Assist Camera Operators During Shooting
- Assist camera operators to record and review images
Where this can lead
Advertising Coordinator
Your journey starts here, learning the foundations. With dedication and a thirst for knowledge, you can build a truly impactful career in advertising. We're excited to see where you take it.
See the whole journey →Showing 6 roles, drawn from 218 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for ABC Level 3 Diploma in Advertising (QCF)
52 units in this credential, in the order it lists them, awarded by Skills and Education Group Awards.
- 2D Design Software for Layouts
- Acoustics and Recording
- Advertising Design and Art Direction
- Advertising Project Planning, Implementation and Review
- Advertising Roles and Strategies
- Audio and Video Production Processes for Animation
and 46 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.