ABE · RQF Level 6
ABE Level 6 Advanced Diploma in Marketing
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 6
- Units in this qualification5
Awarded by ABE · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
The ABE Level 6 Advanced Diploma in Marketing is a higher-level qualification. It covers international marketing, contemporary issues, and integrated marketing communications. Corporate strategy and strategic marketing management are also included.
These are the units ABE registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Contemporary Issues in MarketingReal unit · ABE
What you'll be able to do
- Understand contemporary marketing issues, such as digital marketing, social media marketing, and influencer marketing.
- Analyse the impact of technology on marketing strategies, consumer behaviour, and marketing channels.
- Evaluate ethical considerations in marketing, including issues related to advertising, data privacy, and social responsibility.
- Assess the impact of globalisation on marketing practices and consumer preferences.
- Understand the role of sustainability in marketing, including green marketing and corporate social responsibility.
- Adapt to changing market dynamics, such as new technologies, evolving consumer trends, and competitive pressures.
Corporate Strategy and PlanningReal unit · ABE
What you'll be able to do
- Understand the concept of corporate strategy and its role in achieving organisational goals
- Know the key stages of strategic planning processes, including analysis, formulation, implementation, and evaluation
- Analyse the external environment, using tools such as PESTLE and SWOT analysis, to identify opportunities and threats
- Formulate strategic options, considering factors such as competitive advantage, resource availability, and risk appetite
- Implement strategic plans effectively, ensuring alignment across the organisation and monitoring progress towards objectives
Integrated Marketing CommunicationsReal unit · ABE
What you'll be able to do
- Understand the principles of integrated marketing communications (IMC) and its importance in building brand awareness and customer loyalty.
- Analyse different communication channels, including advertising, public relations, sales promotion, direct marketing, and digital marketing.
- Evaluate the effectiveness of marketing campaigns in achieving specific marketing objectives.
- Develop an integrated marketing communications plan, including target audience analysis, message development, and channel selection.
- Understand the role of branding in creating a strong brand identity and differentiating products or services from competitors.
- Manage marketing communications budgets effectively and allocate resources across different communication channels.
International MarketingReal unit · ABE
What you'll be able to do
- Understand the key aspects of the global marketing environment, including political, economic, social, technological, legal, and environmental factors.
- Analyse different international market entry strategies, such as exporting, licensing, joint ventures, and foreign direct investment.
- Evaluate international marketing mix decisions related to product, price, place, and promotion.
- Develop a comprehensive international marketing plan, including market analysis, objectives, strategies, and tactics.
- Understand the impact of cultural differences on marketing strategies and consumer behaviour in international markets.
- Effectively manage international marketing operations, including logistics, distribution, and communication.
Strategic Marketing ManagementReal unit · ABE
What you'll be able to do
- Understand strategic marketing principles, including market segmentation, targeting, and positioning
- Develop marketing strategies, aligning them with organisational goals and objectives
- Implement marketing plans, managing resources and monitoring progress
- Analyse the marketing environment, identifying opportunities and threats
- Evaluate marketing performance and effectiveness, measuring return on investment and making adjustments as needed
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 6 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Senior Strategic Marketing Specialist
Your career path is really what you make of it. By excelling in this Senior Marketing Strategist role, you'll build a foundation of analytical rigour, strategic foresight, and influential communication that can take you to the very top of any organisation, whether that's leading a team, driving a business unit, or even shaping the entire company's future.
See the whole journey →Showing 6 roles, drawn from 212 job records mapped to this qualification.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit covers contemporary marketing issues such as digital marketing, social media, influencer marketing, and the impact of technology. Learners will evaluate ethical considerations, globalisation effects, sustainability, and adapt to changing market dynamics.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for ABE Level 6 Advanced Diploma in Marketing
5 units in this credential, in the order it lists them, awarded by ABE.
- Contemporary Issues in Marketing
- Corporate Strategy and Planning
- Integrated Marketing Communications
- International Marketing
- Strategic Marketing Management
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.