Principles and Concepts of Strategy

The OTHM Level 5 Diploma in Business Management provides learners with a solid foundation for a career in the business sector, ensuring they are business ready with skills and knowledge in key areas such as human resource management, marketing, management accounting, business law, and strategic principles.

Learning Objective

What You'll Learn

To enable the learner to define and differentiate between various levels of business strategy within an organisational context.
To enable the learner to critically evaluate and compare different strategic frameworks and their application in diverse business environments.
To enable the learner to analyse and apply techniques for assessing both the micro and macro environments impacting a business.
To enable the learner to discuss and relate relevant organisational theories to their influence on business strategy formulation and implementation.
To enable the learner to compare different strategic options and justify the selection of a suitable strategic option for a given business scenario.
To enable the learner to explain and compare the elements within the strategic management process.

Learning Outcomes

Understand the principles of business strategy.
Understand key business strategy theories and concepts.
Be able to measure a business’s micro and macro environment.
Understand a business’s strategic options.

Assessment Methods

Coursework

Units & Credit Structure

This unit explores fundamental elements guiding strategic decision-making in organisations, including internal and external analysis, competitive positioning, and strategic resources.