OFQUAL Level 4

Business Development

The QUALIFI Level 4 Diploma in Business Management develops the necessary skills and knowledge for effective management in the business environment.

OFQUAL ID 601/6048/2

Level Level 4

Total Credits 120

Guided Learning 600

Total Qual Time 1200

Awarding Body Qualifi Ltd

Sector Business management

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Learning Objective

To enable the learner to analyse the strategic importance of planning in the context of developing new business streams.
To enable the learner to conduct comprehensive demand research and effectively assess the viability of potential markets for new ventures.
To enable the learner to utilise a TOWS matrix to formulate strategic responses to identified opportunities and threats impacting business development.
To enable the learner to develop well-supported business models, incorporating key success factors and presenting actionable plans, for new business strategies.
To enable the learner to construct an opportunities matrix to facilitate strategic development decisions related to new business ventures.
To enable the learner to identify and explain the critical linkages between various business functions and their impact on successful business development initiatives.

This unit empowers learners to develop new business strategies, conducting feasibility assessments and market research for new ventures.