Assess the viability of projects in conjunction with distributors and sales agents

Overview & Purpose

What This Standard Covers

This Standard focuses on evaluating the business viability of film and TV projects by collaborating with distributors and sales agents from the initial stages of project development. It emphasizes the importance of understanding the distribution process and integrating marketing considerations throughout production.

Performance Criteria

• Approach distributors early to evaluate content and stories for business potential.
• Demonstrate how content can recoup potential investment.
• Research exhibition statistics for similar projects and genres.
• Approve marketing materials, including campaigns, trailers, and posters.
• Provide distributors with assets during the production process.
• Contract cast and crew to meet distributors' promotional needs.
• Attend markets alongside sales agents to promote projects.

Knowledge & Understanding Requirements

• Identify story, content, and potential audience.
• Understand how content can create a return on investment.
• Research exhibition data to assess project viability.
• Consider short- and long-term business implications.
• Understand the marketing role at various production stages.
• Ensure all contractual deliverables are met.
• Promote productions effectively.
• Recognize distributor and sales agent functions.
• Differentiate between selling products to a market vs. an audience.
• Collaborate with distributors on marketing campaign approvals.
• Understand approval and consultation rights.
• Know how publicity and trailers function effectively.
• Create promotional assets for distribution.
• Contract cast and crew for promotional requests.
• Identify suitable markets for production attendance with sales agents.

Relevent Roles

• Arts, Media and Publishing professionals, Production Managers, Production Coordinators