Lead Level (8-12 years)

Lead International Telesales Specialist

This isn't just about hitting your own numbers anymore; you're now leading a small, focused team of International Telesales Specialists. You'll be the one they look to for guidance, coaching, and getting them over the finish line. It's about building a high-performing unit that consistently smashes its targets across different global markets. Expect to spend your days balancing individual coaching with strategic planning for your territory.

Job ID
JD-SAMA-LDITS-004
Department
Sales
NOS Level
Level 4 (Lead)
OFQUAL Level
Level 7
Experience
Lead Level (8-12 years)

Role Purpose & Context

Role Summary

The Lead International Telesales Specialist is responsible for guiding, coaching, and driving the performance of a small team of telesales professionals, ensuring they consistently hit their targets for qualified meetings and pipeline generation across various international markets. You'll sit between the individual contributors and senior sales leadership, translating broader sales strategy into actionable plans for your team. This role directly impacts our ability to scale new markets and generate a predictable, high-quality sales pipeline. When this role is done well, your team will be a well-oiled machine, consistently delivering high-quality leads that convert into closed business, making a tangible difference to our global revenue. When it's not, we'll see missed targets, frustrated Account Executives, and a significant drag on our market expansion efforts. The challenge here is balancing individual coaching needs with overall team performance, all while navigating the complexities of international sales. The reward? Seeing your team grow, develop, and collectively celebrate hitting (and exceeding) ambitious targets.

Reporting Structure

Key Stakeholders

Internal:

External:

Organisational Impact

Scope: This role is crucial for our growth in new international territories. You're directly responsible for ensuring a consistent, high-quality pipeline flows to our Account Executives, which means more closed deals and faster market penetration. You'll also be a key voice in shaping our international sales playbooks, making sure we're adapting to local market nuances and optimising our approach.

Performance Metrics

Quantitative Metrics

  1. Metric: Team Quota Attainment (Meetings Booked/SQLs)
  2. Desc: The total number of qualified meetings or Sales Qualified Leads (SQLs) your team books each month, compared to their collective target.
  3. Target: 100%+ of team quota consistently
  4. Freq: Weekly & Monthly
  5. Example: If your team's combined target is 40 SQLs a month, hitting 42 means 105% attainment – excellent work.
  6. Metric: SQL-to-Close Won Rate (Team Level)
  7. Desc: The percentage of SQLs your team generates that ultimately convert into closed-won deals by the Account Executives. This tells us about the *quality* of the leads.
  8. Target: >20% (this can vary by market, but we'll set a baseline)
  9. Freq: Quarterly
  10. Example: Your team booked 100 SQLs in Q1. If 25 of those closed as won deals by Q3, that's a 25% SQL-to-Close Won rate – meaning your team is booking high-quality meetings.
  11. Metric: New Hire Ramp Time to Full Quota
  12. Desc: How quickly new International Telesales Specialists on your team get up to speed and consistently hit their individual targets.
  13. Target: <90 days (from start date to consistent quota attainment)
  14. Freq: Per new hire, tracked monthly
  15. Example: Your last new hire hit 100% of their quota in month 3, which is 85 days from their start date. That's a great ramp-up, showing your coaching works.
  16. Metric: Pipeline Value Generated (Team Level)
  17. Desc: The total estimated value of the sales pipeline generated by your team's qualified meetings.
  18. Target: £500K+ per quarter (depending on average deal size)
  19. Freq: Monthly & Quarterly
  20. Example: In Q2, your team booked meetings that resulted in £650K of new pipeline for the Account Executives. This shows significant impact on future revenue.

Qualitative Metrics

  1. Metric: Team Engagement & Retention
  2. Desc: How happy, motivated, and likely to stay your team members are. This is about creating a positive and productive environment.
  3. Evidence: Low team churn rate (below 15% annually), positive feedback in 1-on-1s and engagement surveys, active participation in team meetings, unsolicited positive feedback from team members.
  4. Metric: Coaching Effectiveness & Skill Development
  5. Desc: How well you're developing your team's sales skills, helping them overcome challenges, and improving their individual performance.
  6. Evidence: Individual reps showing consistent improvement in call metrics (e.g., talk-to-listen ratio, objection handling), positive feedback from reps on your coaching, successful implementation of new sales techniques you've taught, clear examples of reps 'levelling up' their skills.
  7. Metric: Strategic Contribution & Process Improvement
  8. Desc: Your ability to identify bottlenecks, propose solutions, and improve the team's sales processes or market approach.
  9. Evidence: Implementation of new sales sequences you've designed, documented process improvements that boost efficiency, positive feedback from senior management on your market insights, successful A/B tests on messaging or outreach strategies.

Primary Traits

Supporting Traits

Primary Motivators

  1. Motivator: Developing Others & Team Success
  2. Daily: You get a real buzz from seeing a rep you've coached hit their first big target or overcome a tough objection. You're genuinely invested in their growth.
  3. Motivator: Strategic Impact & Problem Solving
  4. Daily: You enjoy figuring out why a certain market isn't responding, designing a new outreach sequence, or optimising a team process. You want to shape the 'how' of sales.
  5. Motivator: Achieving Ambitious Targets (as a team)
  6. Daily: You're competitive, but for your team. You love the challenge of a big team quota and the satisfaction of celebrating collective wins.

Potential Demotivators

Honestly, this role isn't for everyone. You'll be dealing with performance management, which means tough conversations when people aren't hitting their numbers. You'll spend less time personally closing deals and more time coaching others to do it. The 'urgent' request from senior leadership that disrupts your team's plan might get deprioritised on Friday, leaving you to manage expectations. You'll also have to balance your team's needs with the demands from above, which can feel like being caught in the middle.

Common Frustrations

  1. Dealing with underperforming team members and the emotional toll of performance management.
  2. The 'lead quality blame game' from Account Executives who don't close the meetings your team books.
  3. Administrative burden: HR paperwork, scheduling, reporting, which takes away from coaching time.
  4. Getting caught between senior leadership's ambitious targets and your team's day-to-day realities.
  5. The feeling of not being 'on the tools' and closing deals yourself, if that's what you truly love.

What Role Doesn't Offer

  1. A purely individual contributor role where you only focus on your own sales numbers.
  2. A predictable 9-to-5 schedule; international teams often mean early starts or late finishes.
  3. A role with zero administrative tasks or people management challenges.
  4. Complete autonomy without accountability for team performance.

ADHD Positives

  1. The fast pace and constant problem-solving (coaching, strategising) can be highly engaging and stimulating.
  2. The need to quickly pivot between tasks (1-on-1s, reporting, strategy) can suit a dynamic, multi-focused mind.
  3. The urgency of hitting team targets can provide a strong external motivator and focus.

ADHD Challenges and Accommodations

  1. The administrative overhead of management (HR, scheduling) might be challenging; we can offer tools and templates to streamline this.
  2. Maintaining consistent focus during long reporting sessions could be tough; we encourage short breaks and visual aids.
  3. Managing multiple direct reports' individual needs requires strong organisational systems; we can help set up CRM task management and coaching templates.

Dyslexia Positives

  1. Strong verbal communication and coaching skills are paramount, leveraging natural strengths in spoken language.
  2. The ability to see the 'big picture' in team performance and strategy can be a real asset, rather than getting bogged down in text.
  3. Problem-solving through conversation and direct interaction with team members is a core part of the role.

Dyslexia Challenges and Accommodations

  1. Extensive written reporting or detailed email communication might be difficult; we can use dictation software, offer proofreading support, and encourage visual reporting where possible.
  2. Reading and interpreting complex data tables in CRM or BI tools could be challenging; we can provide training on data visualisation tools and offer verbal summaries.
  3. Reviewing written sales sequences for clarity and grammar might be tricky; we encourage peer review and AI writing assistants.

Autism Positives

  1. The ability to analyse patterns in sales data and team performance can be a significant strength.
  2. A logical, structured approach to coaching and process improvement is highly valued.
  3. Direct, honest feedback (both giving and receiving) is a core part of this role, which can be a comfortable communication style.

Autism Challenges and Accommodations

  1. Navigating complex social dynamics within a team or with senior leadership might require extra energy; we can offer clear communication channels and direct feedback on social cues.
  2. Adapting to unexpected changes in team priorities or market conditions could be challenging; we aim for clear communication of changes and rationale.
  3. The constant need for verbal communication and active listening in coaching sessions might be draining; we can explore options for structured 1-on-1 templates and scheduled 'quiet' time for analysis.

Sensory Considerations

Our sales floor can be quite energetic with calls happening, though we also have quieter zones and meeting rooms for focused work and 1-on-1 coaching. Visually, it's a modern office environment. Socially, it's a collaborative team, but your direct reports will rely on you for clear direction and support.

Flexibility Notes

We understand that international teams mean varied working hours. We're open to discussing flexible start/end times to accommodate different time zones and personal needs, as long as team coverage is maintained. We also support hybrid working where possible, balancing in-office collaboration with remote focus time.

Key Responsibilities

Experience Levels Responsibilities

  1. Level: Lead International Telesales Specialist (L4)
  2. Responsibilities: Lead and coach a team of 3-8 International Telesales Specialists, helping them consistently hit their individual and collective targets. This means listening to calls, giving direct feedback, and helping them unstick tricky situations.
  3. Own the team's weekly and monthly performance against pipeline generation and qualified meeting targets. You're accountable for the numbers your team puts up, plain and simple.
  4. Design and implement new sales sequences, talk tracks, and messaging strategies tailored for specific international markets or product offerings. You'll be the one figuring out what works best.
  5. Run weekly 1-on-1 coaching sessions with each team member, focusing on skill development, pipeline health, and career growth. This isn't just a tick-box exercise; it's about genuine development.
  6. Conduct regular pipeline reviews with your team, ensuring opportunities are correctly qualified, progressed, and that follow-ups are happening on time. No dropped balls on your watch.
  7. Work closely with Account Executive Leads to ensure smooth handovers of qualified meetings and to gather feedback on lead quality. You'll be the bridge between your team and theirs.
  8. Analyse team performance data (dials, connects, conversion rates, talk time) to identify trends, bottlenecks, and areas for improvement. You'll use tools like Salesforce and Gong to get to the 'why'.
  9. Assist in the hiring, onboarding, and ongoing training of new International Telesales Specialists. You'll help build out your own team, finding the right talent and getting them ramped up quickly.
  10. Report weekly and monthly to the Senior Manager, Global Inside Sales on team performance, market insights, and any challenges or opportunities you're seeing. Be ready to back up your points with data.
  11. Supervision: You'll have monthly strategic alignment meetings with your Senior Manager, but day-to-day, you're largely autonomous. You're expected to manage your team and deliver results without constant oversight.
  12. Decision: You have full authority over your team's daily operations, coaching methods, and the design of sales sequences. You can approve team-level expenses up to £10K (e.g., team incentives, small training resources). Hiring and firing decisions for your direct reports are made in consultation with HR and your Senior Manager. Strategic changes to territory coverage or major process overhauls require approval from your Senior Manager.
  13. Success: Your success is measured by your team's consistent over-performance against targets, the high quality of the pipeline they generate, and the demonstrable growth and retention of your team members. If your team is happy, hitting their numbers, and developing their skills, you're winning.

Decision-Making Authority

Save 15-20 hours weekly: Supercharge your team's sales, not just your own!

As a Lead International Telesales Specialist, your time is gold. You're coaching, strategising, reporting, and making sure your team is firing on all cylinders. What if you could reclaim hours every week, not just for yourself, but for your entire team? That's where AI comes in.

ID:

Tool: AI-Driven Team Performance Insights

Benefit: Imagine AI automatically flagging which reps are struggling with specific objections, or which messaging is resonating most in a particular market. Tools like Gong and Chorus.ai, supercharged with AI, can give you real-time dashboards and alerts, so you know exactly where to focus your coaching efforts without sifting through hours of calls.

ID: ️

Tool: Personalised Coaching & Feedback

Benefit: AI can analyse call recordings and instantly provide summaries, identify key moments (like great questions or missed opportunities), and even suggest personalised coaching points. This means you spend less time preparing for 1-on-1s and more time actually coaching, with data-backed insights at your fingertips.

ID: ️

Tool: Optimised Territory & Prospecting Strategy

Benefit: AI tools can analyse vast amounts of market data, prospect firmographics, and historical sales performance to help you identify the best territories, ideal customer profiles, and even predict which leads are most likely to convert. This means your team isn't just dialling; they're dialling *smart*.

ID:

Tool: Automated Reporting & Forecasting

Benefit: Forget spending hours manually pulling data for weekly reports. AI can automatically summarise team activity, forecast pipeline generation, and even draft initial versions of your performance reviews. You'll get accurate reports faster, freeing you up for more strategic tasks and coaching.

Roughly 15-20 hours per week across your team's boosted productivity and your own freed-up time. Weekly time savings potential
We're investing in tools that cost around £50-£150 per user/month, depending on the suite. Typical tool investment
Explore AI Productivity for Lead International Telesales Specialist →

12-15 specific tools & techniques with implementation guides

Competency Requirements

Foundation Skills (Transferable)

As a Lead, your foundation skills shift from purely individual execution to leading and developing others. You'll still need strong personal sales acumen, but now you're applying it through your team.

Functional Skills (Role-Specific Technical)

Your functional skills now include a deeper understanding of sales operations, data analysis, and strategic planning, all applied through a leadership lens.

Technical Competencies

Digital Tools

Industry Knowledge

Regulatory Compliance Regulations

Essential Prerequisites

Career Pathway Context

Before stepping into this Lead role, you would have mastered the art of individual telesales, consistently hitting your numbers and probably informally helping out new hires. You'd be the go-to person for complex objections or tricky international calls. This role is the next logical step for someone who loves sales but also gets a real kick out of seeing others succeed.

Qualifications & Credentials

Emerging Foundation Skills

Advancing Technical Skills

Future Skills Closing Note

The future of sales leadership is about being a tech-savvy, data-driven coach. Those who embrace these evolving skills won't just survive; they'll thrive, leading their teams to unprecedented success and shaping the future of our sales organisation.

Education Requirements

Experience Requirements

Level: Minimum | Req: A-Levels or equivalent vocational qualification (OFQUAL Level 3-4). | Alts: Significant proven experience (8+ years) in a high-performing telesales environment, with at least 2 years in a senior or informal leadership capacity, demonstrating a clear ability to coach and drive team performance. We value practical experience as much as formal qualifications. | Level: Preferred | Req: Bachelor's degree (OFQUAL Level 6) in Business, Marketing, or a related field. | Alts: A professional sales certification (e.g., from the Association of Professional Sales) or a recognised management qualification would be a strong plus, showing a commitment to continuous learning and leadership development.

Preferred Certifications

Recommended Activities

Career Progression Pathways

Entry Paths to This Role

Career Progression From This Role

Long Term Vision Potential Roles

Sector Mobility

The skills you build in this role, particularly in international team leadership, sales strategy, and performance analysis, are highly transferable. You could move into broader Sales Operations, Sales Enablement, or even into a General Management role if you develop strong cross-functional business acumen. Your ability to drive revenue and manage teams is valued in almost any business.

How Zavmo Delivers This Role's Development

DISCOVER Phase: Skills Gap Analysis

Zavmo maps your current competencies against all requirements in this job description through conversational assessment. We evaluate your foundation skills (communication, strategic thinking), functional skills (CRM expertise, negotiation), and readiness for career progression.

Output: Personalised skills gap heat map showing strengths and priorities, estimated time to competency, neurodiversity accommodations.

DISCUSS Phase: Personalised Learning Pathway

Based on your DISCOVER results, Zavmo creates a personalised learning plan prioritised by impact: foundation skills first, then functional skills. We adapt to your learning style, pace, and neurodiversity needs (ADHD, dyslexia, autism).

Output: Week-by-week schedule, each module linked to specific job responsibilities, checkpoints and milestones.

DELIVER Phase: Conversational Learning

Learn through conversation, not boring modules. Zavmo uses 10 conversation types (Socratic dialogue, role-play, coaching, case studies) to build competence. Practice difficult QBR presentations, negotiate tough renewals, and handle churn conversations in a safe AI environment before facing real clients.

Example: "For 'Stakeholder Mapping', Zavmo will guide you through analysing a complex enterprise account, identifying key decision-makers, and building an engagement strategy."

DEMONSTRATE Phase: Competency Assessment

Zavmo automatically builds your evidence portfolio as you learn. Every conversation, practice scenario, and application example is captured and mapped to NOS performance criteria. When ready, your portfolio supports OFQUAL qualification claims and demonstrates competence to employers.

Output: Competency matrix, evidence portfolio (downloadable), qualification readiness, career progression score.

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