Director/VP (16-20 years)

Director, Global Safety Performance & Culture

This isn't just about ticking boxes; it's about shaping how our entire global workforce thinks about safety, day in, day out. You'll be the architect of our safety culture, making sure it's not just a poster on the wall, but genuinely embedded in every decision, from the factory floor to the boardroom. Frankly, you're here to save lives and protect our business, by understanding why people do what they do.

Job ID
JD-CQHS-DIRBESA-006
Department
Compliance Quality Health Safety
NOS Level
Level 8
OFQUAL Level
Level 8
Experience
Director/VP (16-20 years)

Role Purpose & Context

Role Summary

As our Director, Global Safety Performance & Culture, you'll be setting the strategic direction for how we approach safety across all our international operations. This means moving beyond just compliance and really getting into the psychology of why incidents happen, and more importantly, why things go right most of the time. You're not just managing a team; you're driving a fundamental shift in how thousands of people behave and think about risk. This role sits right at the heart of our operational excellence, translating complex behavioural science into practical, global programmes that actually work on the ground. When you get this right, you'll see a tangible reduction in incidents, a more engaged workforce, and a stronger, more resilient business. Get it wrong, and we're looking at serious incidents, reputational damage, and potentially massive financial penalties. The challenge? Changing deeply ingrained habits and beliefs across diverse cultures, often with competing business pressures. The reward, though, is seeing your vision transform an entire organisation, knowing you've made a real difference to people's lives and our company's future.

Reporting Structure

Key Stakeholders

Internal:

External:

Organisational Impact

Scope: This role directly impacts the entire organisation's safety performance, culture, and reputation. You'll be shaping the global safety strategy, influencing investment decisions, and ultimately protecting our people and our bottom line. Your work ensures we meet our ethical and legal obligations, but more importantly, it fosters a workplace where everyone feels safe and valued. It's about embedding safety as a core business value, not just a separate function.

Performance Metrics

Quantitative Metrics

  1. Metric: Enterprise-wide TRIR/LTIFR Reduction
  2. Desc: Total Recordable Incident Rate and Lost Time Injury Frequency Rate across all global operations.
  3. Target: 10%+ year-over-year reduction, consistently below industry benchmarks.
  4. Freq: Quarterly and Annually
  5. Example: If our TRIR was 0.8 last year, we'd expect it to be 0.72 or lower this year, demonstrating clear impact from your programmes.
  6. Metric: Safety Culture Maturity Score
  7. Desc: Advancement on our internal safety culture maturity model (e.g., Hudson & Parker Ladder).
  8. Target: Improvement of at least 1 full level (e.g., from Calculative to Proactive) within a 3-year period.
  9. Freq: Bi-annually (via surveys and audits)
  10. Example: Our last assessment showed us as 'Calculative'; your goal is to push us firmly into the 'Proactive' stage by 2027, with clear evidence from employee feedback and leadership behaviours.
  11. Metric: Leading Indicator Uplift
  12. Desc: Increase in proactive safety activities like near-miss reporting, safety observations, and hazard identifications.
  13. Target: 25%+ increase in leading indicator submissions across the enterprise within 12 months.
  14. Freq: Monthly/Quarterly
  15. Example: We currently get around 5,000 near-miss reports annually; we'd expect to see that number climb to over 6,250, showing a more engaged and vigilant workforce.
  16. Metric: Cost Avoidance from Proactive Programmes
  17. Desc: Quantifiable savings from preventing major incidents, reducing insurance premiums, and avoiding regulatory fines.
  18. Target: Demonstrable cost avoidance of >£5M annually through strategic risk reduction programmes.
  19. Freq: Annually (via actuarial and financial analysis)
  20. Example: By implementing a new global fatigue management programme, we avoided 2 major vehicle incidents, saving an estimated £1.5M in damages, lost production, and legal costs.

Qualitative Metrics

  1. Metric: Leadership Engagement & Sponsorship
  2. Desc: How effectively you secure buy-in and active participation from senior leaders for safety initiatives.
  3. Evidence: Regular invitations to C-suite meetings to discuss safety strategy; senior leaders actively championing safety programmes; safety metrics consistently featuring in board reports and business reviews; positive feedback from regional leaders on your support and guidance.
  4. Metric: Global Programme Adoption & Effectiveness
  5. Desc: The degree to which your global behavioural safety programmes are consistently adopted and seen as valuable across diverse regions and business units.
  6. Evidence: High completion rates for global training programmes; positive feedback from regional safety teams on the relevance and practicality of your initiatives; anecdotal evidence of consistent application of new safety behaviours; successful adaptation of programmes to local cultural contexts.
  7. Metric: Organisational Learning from Incidents
  8. Desc: How well the organisation learns from both successes and failures, leading to systemic improvements rather than just blaming individuals.
  9. Evidence: Evidence of 'Just Culture' principles being applied in incident investigations; root cause analyses consistently identifying systemic issues (not just human error); widespread sharing of lessons learned across the organisation; a noticeable reduction in repeat incidents stemming from similar causes.
  10. Metric: Team Leadership & Development
  11. Desc: Your ability to build, develop, and inspire a high-performing global team of safety professionals.
  12. Evidence: High team retention rates; positive feedback in 360-degree reviews from direct reports and peers; clear succession plans for key roles within your team; demonstrable growth and promotion of team members into more senior positions.

Primary Traits

Supporting Traits

Primary Motivators

  1. Motivator: Making a Tangible Difference to People's Lives
  2. Daily: You'll find deep satisfaction in seeing incident rates drop, knowing that means fewer people are getting hurt. The feedback from a site manager about how a new programme has genuinely improved their team's safety will be your fuel.
  3. Motivator: Shaping Organisational Culture at a Global Scale
  4. Daily: The idea of influencing how thousands of employees across dozens of countries think about risk, responsibility, and care for one another is what gets you up in the morning. You thrive on the challenge of embedding safety as a core value, not just a rule.
  5. Motivator: Solving Complex, Systemic Problems
  6. Daily: You love digging into the messy details of why things go wrong, moving beyond superficial causes to identify deep-seated organisational issues. You enjoy architecting solutions that address the root of the problem, not just the symptoms.

Potential Demotivators

If you need quick wins and immediate gratification, you'll struggle here. Changing global culture is slow, often frustrating work. You'll put in a huge amount of effort, and sometimes the only 'result' is that nothing bad happened—which is hard to quantify or celebrate. You'll also constantly face the 'production vs. safety' paradox, where business pressures can, frankly, undermine safety initiatives. You'll need to be comfortable with ambiguity and long-term impact.

Common Frustrations

  1. The 'Production vs. Safety Paradox': Hearing 'Safety is our number one priority' in meetings, then seeing safety initiatives de-prioritised the moment they conflict with production targets or deadlines.
  2. Fighting the 'Blame Game': After an incident, your primary job is to facilitate learning, but everyone else—from legal to operations—is often focused on finding who to blame, which you'll have to actively counter.
  3. Proving the Negative: The immense difficulty of quantifying the value and ROI of an incident you successfully prevented. You're trying to prove the budget for a ghost, which can be exhausting.
  4. Initiative Fatigue: Rolling out a new behavioural programme to a workforce that has seen a dozen 'flavour of the month' safety campaigns come and go, leading to deep-seated cynicism you'll have to overcome.
  5. Cultural Nuance Barrier: What works to influence behaviour in a German manufacturing plant can fail spectacularly or even be offensive in a construction site in Southeast Asia. Adapting your approach across cultures is a constant, difficult translation exercise.

What Role Doesn't Offer

  1. A purely technical, hands-on role; this is strategic leadership.
  2. Immediate, easily quantifiable daily wins.
  3. A static, predictable environment with minimal change.
  4. A role where you always have direct authority over operational teams.

ADHD Positives

  1. The need to quickly switch between strategic thinking, incident response, and global team management can suit those who thrive on varied, high-stimulus tasks.
  2. The 'big picture' thinking required for cultural transformation can be a strength, as can the ability to hyperfocus on complex problem-solving during incident investigations.

ADHD Challenges and Accommodations

  1. Managing a large, global portfolio with many moving parts could be overwhelming; we can support with robust project management tools and executive assistants.
  2. Extensive documentation and detailed reporting are necessary; we'd encourage the use of AI tools for drafting and summarising, and provide support for structured writing.
  3. Long, static meetings might be challenging; we encourage active participation, breaks, and flexible meeting formats.

Dyslexia Positives

  1. Strong spatial reasoning and pattern recognition are invaluable for identifying systemic safety issues and designing intuitive safety processes.
  2. Excellent verbal communication skills, often found in dyslexic individuals, are critical for influencing diverse global stakeholders and presenting complex ideas.

Dyslexia Challenges and Accommodations

  1. The role involves significant reading of reports, policies, and regulations; we can provide screen readers, dictation software, and encourage audio summaries.
  2. Drafting detailed global policies and board reports requires precision; we offer proofreading support, grammar tools, and AI assistance for initial drafts.
  3. Complex data visualisations are key; we focus on clear, accessible design principles and provide tools that simplify data presentation.

Autism Positives

  1. A deep, analytical approach to complex safety systems and human behaviour can be a significant asset, identifying patterns others miss.
  2. A strong commitment to logic, fairness, and adherence to 'Just Culture' principles aligns well with the ethical demands of the role.
  3. The ability to focus intently on data and root cause analysis is crucial for dissecting incidents and designing robust solutions.

Autism Challenges and Accommodations

  1. The role requires extensive, nuanced social interaction across many cultures; we can provide clear communication guidelines and support for navigating complex social dynamics.
  2. Unpredictable urgent incidents can disrupt routine; we aim for clear communication channels and support structures during high-pressure times.
  3. Sensory environment: We can offer a quiet office space, noise-cancelling headphones, and flexibility for remote work when possible.

Sensory Considerations

Our main office environment is typically open-plan, but we offer dedicated quiet zones and private offices for focused work. There will be frequent travel to operational sites (factories, construction sites), which can be noisy and visually stimulating. Social interaction is high, with many meetings and presentations. We're committed to making reasonable adjustments.

Flexibility Notes

We believe in flexibility where possible. While this role requires significant global travel and in-person leadership, we support hybrid working arrangements and are open to discussing specific accommodations to ensure you can thrive.

Key Responsibilities

Experience Levels Responsibilities

  1. Level: Director, Global Safety Performance & Culture (16-20 years)
  2. Responsibilities: Define and own the global behavioural safety strategy and cultural roadmap for the entire organisation, ensuring it aligns with our broader business objectives and values (this isn't just a side project, it's core).
  3. Drive the transformation of our safety culture from reactive compliance to proactive, generative human and organisational performance across all international business units (expect resistance, overcome it).
  4. Lead and develop a high-performing global team of behavioural safety managers and specialists, fostering their growth and ensuring consistent application of best practices (you're building capability, not just managing tasks).
  5. Act as the primary subject matter expert and strategic advisor to the C-suite, regional leadership, and the Board on all matters relating to safety culture, human factors, and incident prevention (they'll look to you for the answers).
  6. Oversee the design, implementation, and continuous improvement of enterprise-wide behavioural safety programmes, including advanced incident investigation methodologies, Just Culture frameworks, and psychological safety initiatives (make sure they actually work on the ground).
  7. Present global safety performance, strategic initiatives, and critical risk insights to the Board and Executive Leadership Team, confidently answering tough questions and influencing critical investment decisions (board-level visibility, high stakes).
  8. Represent the organisation externally at industry forums, conferences, and with regulatory bodies, shaping our reputation as a leader in safety performance and culture (you're our voice).
  9. Supervision: You'll be largely autonomous, reporting to the VP, Global EHS with monthly strategic alignment discussions and quarterly objective reviews. You'll set your own priorities within the agreed global strategy.
  10. Decision: Full strategic authority within your domain, including budget allocation up to £2M for global programmes, hiring and organisational design for your direct reports, and approval of enterprise-wide safety policies. Board-level decisions require VP and C-suite alignment, but your recommendation carries significant weight.
  11. Success: A measurable uplift in our global safety culture maturity, a sustained reduction in enterprise-wide incident rates, and demonstrable influence on executive decision-making. Your team should be thriving, and our global operations should see you as a trusted, indispensable partner, not just 'safety'.

Decision-Making Authority

Supercharge Your Strategic Impact: Save 15-25 Hours Weekly with AI

Let's be real, at the Director level, your time is precious. You're paid to think strategically, influence, and lead, not get bogged down in manual data crunching or drafting endless reports. The good news? AI isn't just for junior roles; it's a game-changer for senior leaders too. We're embracing AI to free up your valuable time, letting you focus on what truly matters: shaping our global safety culture.

ID:

Tool: Automated Global Observation Analysis

Benefit: AI uses Natural Language Processing (NLP) to scan thousands of free-text entries from global safety observation cards and near-miss reports. It identifies emerging trends, recurring themes (e.g., 'fatigue', 'time pressure', 'poor communication'), and sentiment across all regions, giving you insights that would be impossible for a human to spot manually. This means you get a real-time pulse on our safety culture, without sifting through mountains of text.

ID:

Tool: Predictive Risk Hotspotting & Scenario Planning

Benefit: Our AI analyses historical incident data, operational schedules, weather patterns, staffing levels, and even global economic indicators to predict high-risk 'hotspots' (e.g., 'night shift, Unit C, during annual maintenance shutdown in Q3'). This isn't just about identifying problems; it allows you to proactively allocate global safety resources, pre-empt major incidents, and run 'what-if' scenarios for strategic planning. It's like having a crystal ball for safety.

ID:

Tool: Global Regulatory & Policy Intelligence

Benefit: An AI assistant continuously scans and summarises new or updated health and safety regulations from multiple countries and jurisdictions. It highlights the specific changes relevant to our global operations, suggests initial actions for compliance, and even cross-references against our existing global policies. This keeps you ahead of the curve, ensuring we're always compliant and can adapt our strategy quickly.

ID: ✍️

Tool: Tailored Executive & Global Communications

Benefit: AI helps you draft high-impact safety alerts, board reports, and leadership messages, quickly adapting the tone, language, and examples for different audiences (e.g., frontline workers in Mexico vs. engineers in Germany vs. the C-suite in London) based on a single set of core facts. This ensures your message lands effectively, saves you hours of drafting, and maintains consistency across our diverse global footprint.

15-25 hours weekly Weekly time savings potential
Leveraging 3-5 core AI tools and integrations Typical tool investment
Explore AI Productivity for Director, Global Safety Performance & Culture →

12-15 specific tools & techniques with implementation guides

Competency Requirements

Foundation Skills (Transferable)

At this level, we're looking for someone who doesn't just possess these skills, but has mastered them and can apply them strategically across a complex global organisation. You'll be using these to influence, lead, and drive change.

Functional Skills (Role-Specific Technical)

You'll be the ultimate authority on these methodologies and tools, not just using them, but defining how they're applied across our global organisation and ensuring consistent, high-quality execution.

Technical Competencies

Digital Tools

Industry Knowledge

Regulatory Compliance Regulations

Essential Prerequisites

Career Pathway Context

To thrive as a Director, you'll need to have already walked the path from specialist to manager, understanding the operational realities and challenges faced by your teams. This isn't a role for someone who's only ever seen safety from a theoretical perspective; you need to have been in the trenches and then built your way up, learning how to scale impact.

Qualifications & Credentials

Emerging Foundation Skills

Advancing Technical Skills

Future Skills Closing Note

The Director role isn't about maintaining the status quo; it's about continuously innovating and evolving our approach to safety. These emerging skills will be crucial for you to lead that charge, ensuring our organisation remains a leader in safety performance and culture for years to come.

Education Requirements

Experience Requirements

You'll need at least 16-20 years of progressive experience in Health & Safety, with a significant portion (8+ years) specifically focused on behavioural safety, human performance, and safety culture transformation within a large, international organisation. This isn't an entry-level leadership role; you'll have managed teams, owned significant programmes, and influenced at the executive level before. We're looking for someone who has successfully navigated the complexities of global operations and driven tangible, measurable cultural change.

Preferred Certifications

Recommended Activities

Career Progression Pathways

Entry Paths to This Role

Career Progression From This Role

Long Term Vision Potential Roles

Sector Mobility

Your expertise in human factors, organisational psychology, and cultural transformation is highly transferable. You could move into other high-risk industries like aviation, energy, healthcare, or even finance (for operational risk). The principles of influencing human behaviour for safety are universal, even if the specific hazards change.

How Zavmo Delivers This Role's Development

DISCOVER Phase: Skills Gap Analysis

Zavmo maps your current competencies against all requirements in this job description through conversational assessment. We evaluate your foundation skills (communication, strategic thinking), functional skills (CRM expertise, negotiation), and readiness for career progression.

Output: Personalised skills gap heat map showing strengths and priorities, estimated time to competency, neurodiversity accommodations.

DISCUSS Phase: Personalised Learning Pathway

Based on your DISCOVER results, Zavmo creates a personalised learning plan prioritised by impact: foundation skills first, then functional skills. We adapt to your learning style, pace, and neurodiversity needs (ADHD, dyslexia, autism).

Output: Week-by-week schedule, each module linked to specific job responsibilities, checkpoints and milestones.

DELIVER Phase: Conversational Learning

Learn through conversation, not boring modules. Zavmo uses 10 conversation types (Socratic dialogue, role-play, coaching, case studies) to build competence. Practice difficult QBR presentations, negotiate tough renewals, and handle churn conversations in a safe AI environment before facing real clients.

Example: "For 'Stakeholder Mapping', Zavmo will guide you through analysing a complex enterprise account, identifying key decision-makers, and building an engagement strategy."

DEMONSTRATE Phase: Competency Assessment

Zavmo automatically builds your evidence portfolio as you learn. Every conversation, practice scenario, and application example is captured and mapped to NOS performance criteria. When ready, your portfolio supports OFQUAL qualification claims and demonstrates competence to employers.

Output: Competency matrix, evidence portfolio (downloadable), qualification readiness, career progression score.

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