Communications Coordinator

Role Purpose & Context

Role Summary

The Communications Coordinator is here to provide essential daily support to our Public Relations and Internal Communications teams. You'll be the person who keeps our media contacts up-to-date, monitors what the press is saying about us, and helps get our internal messages out to employees. This role directly impacts how efficiently our senior team can work and how accurate our foundational communications data is. Day-to-day, you'll be working closely with our Senior Communications Managers and Specialists, learning the ins and outs of media relations and internal engagement. You're effectively translating the team's strategic needs into actionable, organised tasks. When you do this well, the whole team operates more smoothly, and we avoid embarrassing mistakes like sending a press release to an outdated contact. If things aren't organised, it slows everyone down and can even lead to missed opportunities or reputational blips. The real challenge here is keeping on top of lots of small, important details, often with tight deadlines. You'll need to be quick on your feet and organised. The reward? You'll get a front-row seat to how global communications works, building a solid foundation for a career in PR, and seeing your efforts directly support major company announcements.

Reporting Structure

• Reports to: Senior Communications Manager
• Direct reports:
• Matrix relationships: Junior PR Assistant, Public Relations Coordinator, Internal Communications Assistant,

Key Stakeholders

Internal:

• Senior Communications Manager
• Communications Specialists
• Marketing Team (especially Social Media)
• Legal Department (for basic review processes)
• HR Team (for internal comms support)

External:

• Media contacts (journalists, editors) – indirectly, through list management
• PR Agencies (for coordination support)
• Media monitoring vendors (Cision, Meltwater)

Organisational Impact

Scope: This role underpins the daily operations of the comms team. Your accurate media lists mean we reach the right journalists. Your timely monitoring reports mean we know what's being said about us. Essentially, you're helping us avoid missteps and ensuring the more senior team can focus on strategy, not chasing basic information. It's about providing the reliable groundwork that lets the whole comms function shine.

Performance Metrics

Quantitative Metrics

1. Metric: Media List Accuracy
2. Desc: The percentage of media contacts in your managed lists that are current and correct.
3. Target: 99%+ accuracy
4. Freq: Monthly spot checks and quarterly audits
5. Example: If you're managing a list of 100 tech journalists, we'd expect no more than one outdated email address or incorrect beat listed after your updates.
6. Metric: Monitoring Report Timeliness
7. Desc: How consistently daily media monitoring reports are pulled and shared by the agreed-upon time.
8. Target: 98%+ delivered by 8:30 AM GMT
9. Freq: Daily tracking
10. Example: Out of 20 working days in a month, you'd miss the 8:30 AM deadline no more than once. We know things happen, but consistency is key here.
11. Metric: Social Media Content Support
12. Desc: The number of social media posts drafted or scheduled per week that meet brand guidelines and are approved by a Senior Manager.
13. Target: 10-15 approved posts weekly
14. Freq: Weekly review with Senior Manager
15. Example: You'll draft 12 social posts for a new product launch, all get approved first time, and they go out on schedule. That's a good week.
16. Metric: Internal Newsletter Open Rate Contribution
17. Desc: Your contribution to the overall open rate of internal newsletters you've helped to draft and schedule.
18. Target: Maintain or contribute to >40% open rate
19. Freq: Monthly analysis of platform data (Poppulo)
20. Example: You help draft headlines and body copy for the weekly internal newsletter. The average open rate for your contributions should be at least 40%.

Qualitative Metrics

1. Metric: Proactive Learning & Initiative
2. Desc: How often you seek out new information, ask clarifying questions, and take the initiative to improve processes without being asked.
3. Evidence: You'll be asking 'why' behind tasks, suggesting small improvements to our filing system, or taking online courses in PR best practices. Your manager will notice you're not just waiting for instructions, but actively trying to understand and contribute more. For instance, you might spot a trend in media coverage and flag it to the team before being asked.
4. Metric: Team Collaboration & Support
5. Desc: Your willingness and effectiveness in supporting colleagues, responding to requests, and being a helpful presence in the team.
6. Evidence: When a colleague needs a quick hand with a deadline, you're there. You'll offer to help with a task even if it's not strictly 'yours' if you have capacity. Feedback from team members will highlight you as a reliable and positive contributor. For example, you might jump in to help format a presentation for a senior leader, even if it means staying a little late.
7. Metric: Attention to Detail & Accuracy
8. Desc: The consistency with which your work is free from errors, typos, and factual inaccuracies.
9. Evidence: Your media lists are spotless. Drafts you submit rarely have grammatical errors or incorrect dates. You'll catch a typo in a boilerplate paragraph before it gets sent for review. This is about being the person who double-checks everything, especially when it comes to names, dates, and numbers.

Primary Traits

• Trait: Meticulously Detailed
• Manifestation: You're the person who notices the comma is missing in the CEO's quote. You spot that a journalist's email address has changed before we send a pitch. You read your own emails twice before sending because you know autocorrect can be a menace. This means checking facts, names, dates, and spellings like your job depends on it—because sometimes, it really does.
• Benefit: In communications, one small error can have huge consequences. A misplaced decimal in a financial statement, a misspelled name of a key journalist, or an incorrect date in a press release isn't just an oops; it can damage our credibility, lead to retractions, or even legal issues. We need people who instinctively double-check and care deeply about getting it right, every single time.
• Trait: Eager to Learn & Absorb
• Manifestation: You're constantly asking 'why' and 'how.' When you're given a task, you don't just do it; you try to understand its purpose and how it fits into the bigger picture. You're keen to pick up new tools, listen intently during team meetings, and aren't afraid to ask for clarification when something isn't clear. You'll be taking notes, observing, and trying to connect the dots.
• Benefit: This isn't a role where you just follow instructions. We want someone who wants to grow and eventually lead. The comms landscape changes fast, and our business is complex. If you're not actively absorbing information and seeking to understand, you'll struggle to progress and won't be able to provide the proactive support the team needs. Your curiosity is your biggest asset here.
• Trait: Organised & Reliable
• Manifestation: You manage your tasks and deadlines without constant reminders. Your files are easy to find, your calendar is up-to-date, and when you say you'll do something, you do it. This means keeping track of multiple small tasks, prioritising effectively (with guidance), and making sure nothing slips through the cracks, even when things get a bit hectic.
• Benefit: The communications team often juggles multiple projects, tight deadlines, and urgent requests. If you're not organised, things will quickly fall apart. Missed deadlines, lost files, or forgotten follow-ups can impact our ability to respond to media, support internal initiatives, or even manage a crisis. We need someone we can count on to keep the foundational work solid.

Supporting Traits

• Trait: Calm Under Pressure
• Desc: When things get a bit frantic—maybe an urgent media request comes in or a deadline shifts—you can keep a level head and focus on the task at hand, rather than panicking. It's about maintaining a methodical approach even when the energy around you is high.
• Trait: Curious About the Business
• Desc: You're genuinely interested in what our company does, how our products work, and what makes our customers tick. This helps you understand the context of our communications and spot potential stories.
• Trait: Good Listener
• Desc: You pay attention to what people are saying, both in formal meetings and casual chats. This helps you pick up on nuances, understand unspoken needs, and avoid misunderstandings.

Primary Motivators

1. Motivator: Learning & Development
2. Daily: You'll be excited by the chance to learn new PR tools, understand media strategy, and see how a global company handles its reputation. Every task, even the mundane ones, will be viewed as a step towards mastering the craft.
3. Motivator: Making a Tangible Contribution
4. Daily: You'll get satisfaction from seeing your accurate media lists used for a successful pitch, or your well-formatted internal memo being read by hundreds of employees. You like knowing your work, even if it's behind the scenes, helps the team succeed.
5. Motivator: Working in a Structured Environment
6. Daily: While things can be fast-paced, there are usually clear processes and guidelines for many tasks. You'll appreciate having templates, checklists, and clear instructions, which helps you learn and build confidence.

Potential Demotivators

Honestly, this isn't a role for someone who wants to be making big strategic decisions or leading campaigns from day one. You'll be doing a lot of foundational, sometimes repetitive, work. If you need constant novelty or get frustrated by following established processes, you might find parts of this role a bit slow. There's a lot of 'doing' before you get to 'leading'.

Common Frustrations

1. Keeping media lists updated can feel like a never-ending task; journalists change roles surprisingly often.
2. The sheer volume of information to monitor daily can be overwhelming at first.
3. Sometimes your perfectly drafted content might get heavily edited or even scrapped during the review process.
4. You'll often be asked to chase information from other teams, which can sometimes feel like pulling teeth.
5. The 'urgent' request that disrupts your afternoon might be deprioritised by morning, which can be frustrating if you've dropped everything for it.

What Role Doesn't Offer

1. Strategic decision-making authority on major campaigns.
2. Direct management of a team or significant budget.
3. The ability to set the overall communications agenda for the company.
4. A slow, predictable pace – it can get busy, quickly.

ADHD Positives

1. The varied nature of daily tasks (monitoring, drafting, list management) can offer novelty and prevent boredom.
2. Clear, structured processes for many tasks can provide a helpful framework for execution.
3. The fast-paced nature of comms means there's often something new to focus on, which can be engaging.

ADHD Challenges and Accommodations

1. Maintaining focus on repetitive tasks like media list cleaning or data entry might be a challenge; using tools with automation features or breaking tasks into smaller chunks can help.
2. The need for meticulous detail and proofreading can be demanding; using AI writing assistants for initial drafts and dedicated proofreading tools can be beneficial.
3. Managing multiple short deadlines might require strong external organisational systems (e.g., visual task boards, frequent check-ins) to stay on track.

Dyslexia Positives

1. The emphasis on verbal communication and understanding context can be a strength.
2. Tasks involving visual organisation (e.g., laying out internal comms in a platform) can be engaging.
3. AI tools for drafting and grammar checking can significantly reduce the burden of written accuracy.

Dyslexia Challenges and Accommodations

1. The high volume of reading (media monitoring, articles) and writing (drafting posts, emails) can be tiring; using text-to-speech software or dictation tools might be helpful.
2. Proofreading for typos and grammatical errors is critical; using robust spell-checkers, grammar checkers (like Grammarly), and having a colleague do a final read-through is standard practice here.
3. Note-taking during meetings can be difficult; recording meetings (with consent) or using collaborative note-taking tools can provide support.

Autism Positives

1. The requirement for logical, structured thinking in managing data and processes aligns well with certain autistic strengths.
2. The focus on factual accuracy and message discipline can be a natural fit.
3. Clear expectations and defined tasks for much of the role can provide a sense of predictability.

Autism Challenges and Accommodations

1. Navigating unspoken social cues in a fast-paced team environment might be challenging; clear, direct communication from managers and colleagues is encouraged.
2. Unexpected changes in priorities or urgent requests can be disruptive; managers will aim to provide as much notice as possible and clearly explain the 'why' behind shifts.
3. Sensory overload from open-plan offices or frequent video calls can be an issue; access to quiet zones, noise-cancelling headphones, and flexibility around camera-on requirements can be discussed.

Key Responsibilities

Experience Levels Responsibilities

1. Level: Entry Level (0-2 years)
2. Responsibilities: Compile and update media lists using platforms like Cision and Muck Rack, making sure contact details and beats are accurate (get this wrong and our pitches go to the wrong people).
3. Pull daily media monitoring reports from Meltwater or Brandwatch, flagging any key mentions or trending topics to the Senior Manager by 8:30 AM GMT.
4. Draft initial versions of social media posts and internal announcements based on approved messaging and templates (these will always be reviewed, but a good first draft saves everyone time).
5. Format and upload approved press releases to wire distribution services like PR Newswire, ensuring all multimedia assets are included and scheduled correctly.
6. Support the internal communications calendar by scheduling posts on platforms like Poppulo and helping to track basic engagement metrics (open rates, click-throughs).
7. Organise and maintain the team's shared drive, making sure all communications assets, approvals, and templates are easy to find and up-to-date (future-you will thank current-you for this).
8. Assist with event logistics for virtual or in-person media briefings, which might mean sending out invites, tracking RSVPs, or setting up tech for online calls.
9. Supervision: You'll have daily check-ins with your Senior Communications Manager, especially at the start. For most tasks, you'll be working under direct guidance, with all significant outputs reviewed before they go out. Think of it as a learning apprenticeship; we're here to guide you every step of the way.
10. Decision: No independent decision-making authority. You'll execute assigned tasks following established procedures and templates. Any deviations, new ideas, or anything that feels 'off' should be escalated immediately to your Senior Communications Manager. For example, if a journalist asks for a quote directly, you'd never respond without guidance.
11. Success: You're successful when your work is consistently accurate, delivered on time, and requires minimal corrections from your manager. You'll also be judged on your eagerness to learn, your proactive questions, and how quickly you pick up new processes and tools. Essentially, you're becoming a reliable, indispensable support for the team.

Decision-Making Authority

• Type: Media Contact Updates
• Entry: You'll update contacts based on research or team direction, but any new high-profile journalist additions or significant changes to our media strategy need approval from your Senior Manager.
• Mid: N/A (Not applicable for this level)
• Senior: N/A (Not applicable for this level)
• Type: Content Drafting (Social/Internal)
• Entry: You'll draft content using approved templates and key messages. All drafts must be reviewed and approved by a Senior Manager before scheduling or publishing.
• Mid: N/A (Not applicable for this level)
• Senior: N/A (Not applicable for this level)
• Type: Media Monitoring Flags
• Entry: You'll flag any mentions that fit pre-defined criteria (e.g., negative sentiment, competitor news) to your Senior Manager. You won't decide what to do about them, just make sure they're seen.
• Mid: N/A (Not applicable for this level)
• Senior: N/A (Not applicable for this level)
• Type: Vendor Interaction
• Entry: You can interact with media monitoring or wire service support for basic troubleshooting or queries, but any contract discussions or new feature requests must go through your Senior Manager.
• Mid: N/A (Not applicable for this level)
• Senior: N/A (Not applicable for this level)

Competency Requirements

Foundation Skills (Transferable)

These are the bedrock skills everyone needs, especially in a fast-paced global team. For a Coordinator, it's about showing you've got the basics down and are ready to build on them.

• Category: Communication
• Skills: Clear Written Communication: Can draft emails, social posts, and internal messages that are easy to understand, grammatically correct, and free from typos. You'll be using templates, but still need to write well.
• Active Listening: Pays attention during meetings and one-on-ones, asks clarifying questions, and can accurately summarise discussions. This is crucial for understanding tasks.
• Basic Presentation Skills: Can confidently share updates in team meetings or explain a simple process to a colleague. No board presentations yet, but getting comfortable speaking up.
• Category: Problem-Solving
• Skills: Troubleshooting Basic Issues: When a link is broken or a report won't run, you can follow a checklist to identify the problem or know exactly who to ask for help. It's about not getting stuck.
• Information Gathering: Knows how to find information efficiently, whether it's digging through internal documents or searching online for a journalist's contact details.
• Attention to Detail: Catches errors, inconsistencies, and ensures accuracy in all work. This is paramount in comms.
• Category: Adaptability
• Skills: Learning Agility: Quickly picks up new software, processes, and information. You're keen to learn and can apply new knowledge effectively.
• Flexibility: Can adjust to changing priorities or unexpected urgent requests without getting flustered. Things move fast here, so you'll need to roll with it.
• Openness to Feedback: Actively seeks and incorporates feedback to improve performance. We're here to help you grow, so being receptive is key.
• Category: Collaboration
• Skills: Teamwork: Works effectively with colleagues, contributes positively to team discussions, and supports shared goals. You're a helpful pair of hands.
• Respectful Interaction: Communicates professionally and respectfully with everyone, regardless of their role or seniority. Good manners go a long way.

Functional Skills (Role-Specific Technical)

These are the specific skills and tools you'll use day-to-day in a comms role. For a Coordinator, it's about having a foundational understanding and being able to execute tasks with guidance.

Technical Competencies

• Skill: Media Relations Fundamentals
• Desc: Understanding the basics of how journalists work, what makes a story newsworthy, and the difference between 'on the record' and 'off the record'. You'll learn how to build and maintain media lists effectively.
• Level: Basic
• Skill: Internal Communications Principles
• Desc: Knowing the purpose of internal comms, different channels (email, intranet, town halls), and how to tailor messages for an employee audience. You'll be helping to get messages out.
• Level: Basic
• Skill: Social Media Management (Corporate)
• Desc: Familiarity with major social media platforms (LinkedIn, X, Facebook) from a corporate perspective, understanding brand voice, and scheduling tools. You'll be drafting and scheduling.
• Level: Intermediate
• Skill: Basic Content Drafting
• Desc: Ability to write clear, concise, and grammatically correct copy for various channels, following templates and brand guidelines. This includes social posts, short internal announcements, and boilerplate sections.
• Level: Intermediate

Digital Tools

• Tool: Cision / Meltwater / Brandwatch (Media Monitoring)
• Level: Basic
• Usage: Pulling daily media monitoring reports, setting up basic keyword alerts (under supervision), and exporting data for analysis.
• Tool: Muck Rack / Cision Communications Cloud (Media Database)
• Level: Basic
• Usage: Updating journalist contact details, adding new contacts to lists, and searching for specific media outlets or beats.
• Tool: PR Newswire / Business Wire (Wire Distribution)
• Level: Basic
• Usage: Formatting and uploading approved press releases for distribution, ensuring all fields are correctly populated and assets attached.
• Tool: Asana / Monday.com (Project Management)
• Level: Intermediate
• Usage: Updating task statuses, marking tasks as complete, uploading relevant files, and participating in team discussions within existing project boards.
• Tool: Poppulo / Firstup (Internal Comms Platform)
• Level: Basic
• Usage: Drafting and scheduling content within pre-designed templates, pulling basic open/click rate reports for internal newsletters.
• Tool: Microsoft Office Suite (Word, Excel, PowerPoint)
• Level: Intermediate
• Usage: Creating and editing documents, managing simple spreadsheets (e.g., contact lists), and formatting presentations for team use.

Industry Knowledge

• Area: Global Technology Sector
• Desc: A general interest in and understanding of the technology industry, key players, and emerging trends. This helps you understand the context of our news and communications.
• Area: Basic PR Ethics & Best Practices
• Desc: Understanding the importance of transparency, accuracy, and ethical behaviour in public relations. Knowing what 'on background' means and why it's important.

Regulatory Compliance Regulations

• Reg: GDPR (General Data Protection Regulation)
• Usage: Understanding the importance of handling personal data (like media contacts) responsibly and securely. Knowing not to share contact lists externally without proper authorisation.
• Reg: Company Brand Guidelines
• Usage: Strictly adhering to our company's brand voice, visual identity, and messaging guidelines in all content you draft or distribute. This means using the right logos, fonts, and tone.

Essential Prerequisites

• A strong foundational understanding of grammar, spelling, and punctuation in British English.
• Demonstrable experience (even from university projects or internships) in managing multiple tasks and deadlines.
• Basic proficiency with common office software (Microsoft Word, Excel, PowerPoint).
• A genuine interest in public relations, media, and corporate communications.
• The ability to work effectively in a team and communicate clearly.

Career Pathway Context

We're looking for someone who's ready to dive in and learn. You don't need years of experience, but you do need the raw talent for organisation, attention to detail, and a real desire to build a career in comms. If you've got a degree in PR, Journalism, or Marketing, that's great, but relevant internship experience or even strong transferable skills from another field are just as valuable. It's about potential and attitude.

Qualifications & Credentials

Emerging Foundation Skills

• Skill: Prompt Engineering Fundamentals
• Why: Generative AI tools are already here, and they're only getting better. Knowing how to ask the right questions (or 'prompts') to get useful outputs from tools like ChatGPT means you can draft content faster, summarise articles more effectively, and even brainstorm ideas. Analysts who figure this out will outproduce peers.
• Concepts: [{'concept_name': 'Clear & Concise Prompting', 'description': 'Learning to write prompts that are specific and unambiguous to get the best results from AI.'}, {'concept_name': 'Adding Context', 'description': 'Understanding that providing background information helps the AI generate more relevant and accurate content.'}, {'concept_name': 'Iterative Prompting', 'description': "Knowing how to refine your prompts based on the AI's initial output to get closer to your desired result."}, {'concept_name': 'Output Validation', 'description': "Always checking the AI's output for accuracy, brand voice, and potential 'hallucinations' (made-up facts)."}]
• Prepare: This week: Start using ChatGPT or Claude for simple tasks like summarising articles, brainstorming social media captions, or rephrasing sentences.
• This month: Experiment with different prompt structures to see what gets the best results for drafting internal comms snippets.
• Month 2: Try to use an AI tool to help you research a journalist's recent articles, then validate the results manually.
• Month 3: Share one 'AI win' with your manager – a task where AI saved you significant time or helped you generate a better idea.
• QuickWin: Start using AI to draft email summaries or rephrase tricky sentences in internal communications today. It's low-risk and immediately helpful.
• Skill: Basic Data Visualisation & Reporting
• Why: While you're currently pulling basic reports, the ability to turn raw data into simple, digestible charts and graphs is becoming more important. Stakeholders want to see the impact of comms, and visuals help tell that story. This will help you present your monitoring findings more effectively.
• Concepts: [{'concept_name': 'Choosing the Right Chart', 'description': 'Understanding when to use a bar chart vs. a line graph for different types of data (e.g., sentiment trends vs. media mentions).'}, {'concept_name': 'Clarity & Simplicity', 'description': 'Focusing on making visuals easy to understand at a glance, avoiding clutter.'}, {'concept_name': 'Basic Storytelling with Data', 'description': 'Being able to explain what a chart shows and why it matters in a few sentences.'}]
• Prepare: This week: Pay close attention to how your Senior Manager presents data in team meetings. What visuals do they use?
• This month: Experiment with Excel or Google Sheets to create simple charts from your media monitoring data.
• Month 2: Ask your manager if you can help prepare a few slides for a team update, focusing on visualising data.
• Month 3: Take a free online course on 'Data Visualisation Basics' (e.g., on Coursera or LinkedIn Learning).
• QuickWin: When you pull your daily monitoring report, try to summarise the key sentiment trend in a simple bar chart or line graph for your own learning. No need to share it yet, just practice.

Advancing Technical Skills

• Skill: Advanced Media Monitoring & Analysis
• Why: Moving beyond just pulling reports, you'll need to understand how to configure more complex Boolean search queries, identify subtle sentiment shifts, and spot emerging narratives. This means deeper understanding of the tools and what the data actually means for our brand.
• Concepts: [{'concept_name': 'Boolean Search Logic', 'description': 'Mastering AND, OR, NOT operators to refine search results in monitoring tools.'}, {'concept_name': 'Sentiment Analysis Nuances', 'description': 'Understanding how tools classify sentiment and being able to manually verify or correct it.'}, {'concept_name': 'Trend Identification', 'description': 'Spotting patterns in media coverage that could indicate a brewing issue or a new opportunity.'}]
• Prepare: This week: Ask your Senior Manager to walk you through how they build complex search queries in Cision or Meltwater.
• This month: Practice building your own advanced queries for a specific product or competitor.
• Month 2: Start to summarise not just 'what' was said, but 'why' it matters, in your daily reports.
• Month 3: Take a deep dive into the analytics features of our monitoring platforms.
• QuickWin: For your daily report, try to add a one-sentence summary of the overall sentiment trend you're seeing, beyond just listing mentions.
• Skill: Strategic Social Media Content Creation
• Why: You'll move from simply drafting posts to understanding the strategy behind them. This means knowing what kind of content performs best on each platform, how to craft compelling calls to action, and how to tell a consistent brand story across our social channels.
• Concepts: [{'concept_name': 'Platform-Specific Best Practices', 'description': 'Understanding the unique audience and content types that thrive on LinkedIn vs. X.'}, {'concept_name': 'Brand Voice & Tone', 'description': "Mastering our company's specific voice and tone, and applying it consistently across all social content."}, {'concept_name': 'Engagement Tactics', 'description': 'Learning how to write posts that encourage likes, comments, and shares.'}]
• Prepare: This week: Analyse our company's top-performing social posts from the last quarter. What made them successful?
• This month: Propose a few original social media content ideas to your Senior Manager, explaining the 'why' behind them.
• Month 2: Research what our competitors are doing well (or poorly) on social media.
• Month 3: Take an online course on 'Corporate Social Media Strategy'.
• QuickWin: Start brainstorming new social media content ideas in your spare time, thinking about how they align with our company's goals.

Education Requirements

• Level: Minimum
• Req: A-Levels (or equivalent) in relevant subjects such as English, Media Studies, or Business.
• Alts: We're open to candidates who might not have traditional A-Levels but can demonstrate equivalent practical experience or vocational qualifications (e.g., BTEC Level 3 or 4) that show strong written communication and organisational skills.
• Level: Preferred
• Req: A Bachelor's degree (or equivalent OFQUAL Level 6 qualification) in Public Relations, Communications, Journalism, Marketing, or a related field.
• Alts: While a degree is great, we recognise that real-world experience can be just as valuable. If you've completed a relevant apprenticeship, gained significant experience in a previous role (even if it wasn't strictly PR), or have a strong portfolio of written work, we'd still love to hear from you.

Experience Requirements

This is an entry-level role, so we're not expecting years of experience. We're looking for 0-2 years of relevant experience, which could come from: * **Internships:** Practical experience in a PR agency, in-house communications team, or a marketing department. * **University Projects:** Significant involvement in student media, a university PR society, or projects that involved extensive writing, research, or event organisation. * **Voluntary Work:** Experience supporting a charity or non-profit with their communications, social media, or media outreach. * **Transferable Skills:** Any role where you've demonstrated strong organisational skills, attention to detail, clear written communication, and a willingness to learn (e.g., administrative roles, customer service with a writing component). Crucially, we want to see that you've got a genuine interest in comms and are ready to learn the ropes. Show us what you've done, even if it's not 'traditional' PR experience.

Preferred Certifications

• Cert: CIPR Foundation Certificate
• Prod: Chartered Institute of Public Relations (CIPR)
• Usage: Shows a foundational understanding of PR principles and a commitment to professional development. It's a nice-to-have, but certainly not essential.
• Cert: Digital Marketing Fundamentals (Google Analytics)
• Prod: Google
• Usage: Demonstrates basic understanding of digital analytics, which is helpful for tracking comms impact on web traffic. Again, not a deal-breaker, but a bonus.

Recommended Activities

• Read industry publications like PRWeek, Campaign, and The Drum to stay on top of trends.
• Attend industry webinars or virtual events (many are free!) to learn from experts.
• Join professional organisations like the CIPR or PRCA as a student or junior member.
• Follow key journalists and PR thought leaders on LinkedIn and X to see what they're talking about.
• Practice your writing skills regularly, even if it's just by keeping a personal blog or contributing to a community newsletter.

Career Progression Pathways

Entry Paths to This Role

• Path: University Graduate (PR/Comms/Marketing)
• Time: 0-1 year post-graduation
• Path: Internship Conversion
• Time: 6-12 months as an intern
• Path: Transfer from Administrative/Support Role
• Time: 1-2 years in a previous support role (e.g., Executive Assistant, Office Manager)

Career Progression From This Role

• Pathway: Communications Specialist (Level 2)
• Time: 2-3 years in the Coordinator role

Long Term Vision Potential Roles

• Title: Senior Communications Manager
• Time: 5-8 years from Coordinator
• Title: Head of Internal Communications
• Time: 8-12 years from Coordinator
• Title: PR Agency Account Manager
• Time: 4-7 years from Coordinator (if you move to agency side)

How Zavmo Delivers This Role's Development

DISCOVER Phase: Skills Gap Analysis

Zavmo maps your current competencies against all requirements in this job description through conversational assessment. We evaluate your foundation skills (communication, strategic thinking), functional skills (CRM expertise, negotiation), and readiness for career progression.

Output: Personalised skills gap heat map showing strengths and priorities, estimated time to competency, neurodiversity accommodations.

DISCUSS Phase: Personalised Learning Pathway

Based on your DISCOVER results, Zavmo creates a personalised learning plan prioritised by impact: foundation skills first, then functional skills. We adapt to your learning style, pace, and neurodiversity needs (ADHD, dyslexia, autism).

Output: Week-by-week schedule, each module linked to specific job responsibilities, checkpoints and milestones.

DELIVER Phase: Conversational Learning

Learn through conversation, not boring modules. Zavmo uses 10 conversation types (Socratic dialogue, role-play, coaching, case studies) to build competence. Practice difficult QBR presentations, negotiate tough renewals, and handle churn conversations in a safe AI environment before facing real clients.

Example: "For 'Stakeholder Mapping', Zavmo will guide you through analysing a complex enterprise account, identifying key decision-makers, and building an engagement strategy."

DEMONSTRATE Phase: Competency Assessment

Zavmo automatically builds your evidence portfolio as you learn. Every conversation, practice scenario, and application example is captured and mapped to NOS performance criteria. When ready, your portfolio supports OFQUAL qualification claims and demonstrates competence to employers.

Output: Competency matrix, evidence portfolio (downloadable), qualification readiness, career progression score.