OFQUAL Level 2

Understanding the relationship between sales and marketing

The TQUK Level 2 Certificate in Principles of Marketing (RQF) is designed to develop knowledge and understanding for learners employed in a marketing role or seeking progression into the marketing sector.

Qualification Details

OFQUAL ID 601/7765/2

Level Level 2

Total Credits 15

Guided Learning 116

Total Qual Time 150

Awarding Body Training Qualifications UK Ltd

Sector Marketing and sales

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Learning Objective

What You'll Learn

To enable the learner to describe various organisational structures and their impact on sales and marketing effectiveness.
To enable the learner to differentiate between the roles and responsibilities of sales and marketing personnel within an organisation.
To enable the learner to identify areas of synergy and the benefits of collaboration between sales and marketing functions.
To enable the learner to outline the product development process and the influence of sales and marketing on this process.
To enable the learner to explain how market features and trends influence sales and marketing strategies related to a product or service.

Learning Outcomes

Understand the impact of different organisational structures on sales and marketing functions
Understand the interface between sales and marketing functions
Understand the impact of sales and marketing on product development processes

Assessment Methods

Portfolio of Evidence

Units & Credit Structure

This unit highlights the interplay between sales and marketing functions within an organisation, exploring roles and responsibilities.